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The Velveteen Rabbit Trailer and Poster Debut

Apple TV+ today released the trailer for Apple Original special The Velveteen Rabbit, premiering globally on Wednesday, November 22. The new special based on the treasured, classic children’s book by Margery Williams, celebrates the magic of unconditional love.

In the special, when 7-year-old William receives a new favorite toy for Christmas, he discovers a lifelong friend and unlocks a world of magic.

The Velveteen Rabbit Trailer and Poster Debut

Produced by Magic Light Pictures, the 40-minute special from Apple TV+ mixes live-action and animation to capture the imagination of a child and to lean into the timeless classic in a way you’ve always envisioned, but never seen before.

Featuring Phoenix Laroche (The Royal Nanny) as William, the all-star cast includes the voices of Alex Lawther (Andor) as the Velveteen Rabbit, Academy Award nominee Helena Bonham Carter (The Crown, Harry Potter) as Wise Horse, Nicola Coughlan (Bridgerton) as Playroom Fairy, and Bethany Antonia (House of the Dragon) as Female Rabbit.

The cast also includes Lois Chimimba (Still Up) as Car, Paterson Joseph (Vigil) as King, Clive Rowe (So Awkward) as Lion, Nathaniel Parker (The Inspector Lynley Mysteries) as Male Rabbit, Tilly Vosburgh (Inside Man) as Momo, as well as Samantha Colley (Genius) as Mother and Leonard Buckley (The Great) as Father.

Magic Light Pictures co-founder Martin Pope produces (Academy Award nominee The Gruffalo and BAFTA and International Emmy-winning Revolting Rhymes) with a screenplay by Tom Bidwell, creator of the BAFTA- and International Emmy-nominated My Mad Fat Diary and the Oscar-nominated short Wish 143.

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all your favorite screens.

After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 392 wins and 1,629 nominations and counting.

The Velveteen Rabbit

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $6.99 per month.

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.

Click here or on the image below to watch the trailer!