The Invisible Horse Short Kicks Off Disney’s Holiday Campaign
Disney’s holiday campaign launches today with A Disney Holiday Short: The Invisible Horse, an original short film from acclaimed director Dougal Wilson. It tells the story of Jack, a boy who believes he has outgrown the magic of the season.
When a mysterious invisible creature enters his life at Christmas, Jack is drawn into an adventure that rekindles his imagination and brings him closer to his family. The Invisible Horse is a story about finding wonder when you least expect it, and a reminder that the most meaningful holiday memories often begin with a little belief.
However and wherever families celebrate, Disney is bringing generations together through the stories they love, the places they treasure, and the traditions that light up the season year after year. This season, Disney is bringing that magic to fans around the world with a new global campaign, “Make the Holidays Magic.”
The campaign unites holiday celebrations across Disney’s parks and experiences, streaming, television, and consumer products, alongside giving initiatives that bring joy and wonder to children and families around the world.
“Disney has long been part of the traditions, memories, and moments that make the holiday season so special for families around the world,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company.
“This season, we’re bringing the best of Disney together to give families more ways to make the holidays magic: a trip they’ll talk about for years, a new favorite to watch together, the perfect gift under the tree and, for the children and families who need it most, a wish come true.”
Throughout the season, Disney will make holiday magic for children and families when they need it most. Alongside Make-A-Wish, Blue Star Families, Toys for Tots, and other nonprofits, Disney will grant holiday wishes, create special moments for military families, and deliver toys and surprises to children around the world.
These moments will come to life through activations, events, performances, talent appearances, wishes, toy drives, Disney Store shopping sprees, and more across the company, including at Disney Parks, Disney on Broadway, and Disney On Ice.
The magic will continue on-screen through a special Dancing with the Stars holiday broadcast, and stories shared all season long on Good Morning America, The View, Tamron Hall, Live with Kelly and Mark, The Wonderful World of Disney: Holiday Spectacular, and Disney Parks Magical Christmas Day Parade.
Fans can join Disney and help create holiday magic for kids and families in need by visiting Disney.com/HolidayMagic, where they can donate to Make-A-Wish or donate a toy to Toys for Tots through Disney Store.
Disney Experiences will transform for the season, bringing holiday magic to life through festive food, drink, and entertainment that become part of guests’ own holiday traditions. Among the highlights:
At Walt Disney World Resort, guests can celebrate at Mickey’s Very Merry Christmas Party, EPCOT International Festival of the Holidays presented by AdventHealth, Disney Jollywood Nights, and more.
At Disneyland Resort, “A Christmas Fantasy Parade” and “it’s a small world” Holiday return to Disneyland Park, along with “World of Color – Season of Light” and Disney Festival of Holidays in Disney California Adventure Park.
At Disneyland Paris, guests can celebrate the magic of Disney Enchanted Christmas for the first time at World of Frozen in Disney Adventure World.
Shanghai Disney Resort continues its 10th anniversary celebration along with the return of Disney Winter Frostival.
Tokyo Disney Resort celebrates the season with a variety of entertainment offerings including “Toys Wondrous Christmas!”
Aboard Disney Cruise Line ships, Very Merrytime Cruises transform select sailings into winter wonderlands with holiday décor, character experiences, and festive entertainment for the whole family.
Across Disney’s streaming and television offerings, families can make the holidays magic at home, revisiting beloved stories that bring back memories of holidays past and discovering new favorites that become tomorrow’s traditions:
Disney+ and Hulu have the holiday movies covered, from comfort-watches like Home Alone and A Christmas Story, to festive favorites such as Tim Burton’s The Nightmare Before Christmas and National Lampoon’s Christmas Vacation.
New holiday specials debuting this season include Mickey’s Home Alone, A Proud Family Wizmas, Dasher, and Diary of a Wimpy Kid Christmas: The Getaway, along with new holiday episodes of favorites from Phineas and Ferb, Sofia the First: Royal Magic, Big City Greens, Marvel’s Spidey and his Amazing Friends, and more, as well as Hulu-exclusive holiday offerings from hit adult animated series Bob’s Burgers and Family Guy.
Plus, Disney+ Perks will delight and reward eligible subscribers all season long, including a Holiday Challenge with special surprises, and Explore Disney+ will be updated throughout the holidays to spotlight it all.
On ABC, annual holiday specials include Dancing with the Holidays, CMA Country Christmas from Nashville, The Wonderful World of Disney: Holiday Spectacular, and Disney Parks Magical Christmas Day Parade, along with holiday episodes of favorites like Abbott Elementary and Scrubs.
Freeform’s 25 Days of Christmas runs from December 1 through Christmas, featuring favorites including A Very Jonas Christmas Movie, The Santa Clause, Mickey’s Twice Upon a Christmas, Ice Age: A Mammoth Christmas, and more.
