With the movie now sitting at an impressive $1.286 billion worldwide, Warner Bros. Pictures has announced a one-week Barbie IMAX release. The film has grossed $572.9 million domestically and $713.5 million overseas.
The Barbie IMAX release will take place throughout North America and in select locations around the world.
In addition to experiencing the film for the first time in IMAX, audiences will be treated to exclusive post-credit footage selected by the film’s director, Greta Gerwig.
The Barbie IMAX announcement was made today by Jeff Goldstein, President of Domestic Distribution, and Andrew Cripps, President of International Distribution, Warner Bros. Pictures.
Gerwig stated, “The worldwide enthusiasm for ‘Barbie’ has been overwhelming, humbling, and deeply moving. So many Barbie fans went on this journey with us, and we can’t thank them enough for supporting the film and sharing their ‘Barbie’ experience in theaters, across social media, and out in the world.
“We made ‘Barbie’ for the big screen, so it’s an even bigger thrill to be able to bring it to IMAX, the biggest screen of all. And as a special thanks to ‘Barbie’ fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy.”
Richard Gelfond, CEO, IMAX Corporation, said, “For all of us in the exhibition community, it’s been exciting to watch an original film like ‘Barbie’ become an unparalleled critical and commercial success this summer.
“We’re thrilled to be partnering with Greta and her filmmaking team and our friends at Warner Bros. to deliver this special edition of ‘Barbie’ with never-before-seen footage exclusively to IMAX audiences around the world.”
Goldstein and Cripps added, “If there was one thing missing in this winning ‘Barbie’ strategy, it was being able to put Greta’s singular vision on premium IMAX screens over the uber-competitive summer corridor. That ‘Barbie’ continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story.
“Greta, Margot, Ryan and everyone involved in ‘Barbie’ have not just captured, but held the attention of moviegoers everywhere, and we are so pleased to give them a chance to see ‘Barbie,’ whether for the first or fifth time, in such an experiential format as IMAX.”
To live in Barbie Land is to be a perfect being in a perfect place. Unless you have a full-on existential crisis. Or you’re a Ken.
From Oscar-nominated writer/director Greta Gerwig (Little Women, Lady Bird) comes Barbie, starring Oscar nominees Margot Robbie (Bombshell, I, Tonya) and Ryan Gosling (La La Land, Half Nelson) as Barbie and Ken.
Robbie and Gosling star alongside America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, Will Ferrell, Michael Cera, Ariana Greenblatt, Ana Cruz Kayne, Emma Mackey, Hari Nef, Alexandra Shipp, Kingsley Ben-Adir, Simu Liu, Ncuti Gatwa, Scott Evans, and Jamie Demetriou.
The cast is rounded out by Connor Swindells, Sharon Rooney, Nicola Coughlan, Ritu Arya, Grammy Award-winning singer/songwriter Dua Lipa, and Oscar-winner Helen Mirren. Gerwig directed Barbie from a screenplay by Gerwig & Oscar nominee Noah Baumbach (Marriage Story, The Squid and the Whale), based on Barbie by Mattel.
The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley and Robbie Brenner, with with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.
Gerwig’s creative team behind the camera included Oscar-nominated director of photography Rodrigo Prieto (The Irishman, Silence, Brokeback Mountain), Oscar-nominated production designer Sarah Greenwood (Beauty and the Beast, Anna Karenina), and Oscar-winning costume designer Jacqueline Durran (Little Women, Anna Karenina).
The team also included editor Nick Houy (Little Women, Lady Bird), visual effects supervisor Glen Pratt (Paddington 2, Beauty and the Beast) and music supervisor George Drakoulias (White Noise, Marriage Story).
The score is by Oscar winners Mark Ronson and Andrew Wyatt (A Star Is Born), who also contributed to numerous songs on the film’s soundtrack. The soundtrack includes an impressive roster of music artists, including Billie Eilish, Lizzo, Dua Lipa, Nicki Minaj & Ice Spice with Aqua, Charli XCX, KAROL G feat. Aldo Ranks, Tame Impala, Dominic Fike, HAIM, The Kid LAROI, Khalid, PinkPantheress, GAYLE, Ava Max, FIFTY FIFTY and more.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest news on streaming, movies, TV, and video games.