50 Cent Action Fast Channel Launched

Lionsgate has partnered with Curtis “50 Cent” Jackson and his G-Unit Film and Television Inc. production banner to launch 50 Cent Action, a 24-hour action-oriented FAST channel. Roku is partnering with Jackson and Lionsgate to debut the 50 Cent Action channel on Tuesday, Dec. 10, on The Roku Channel.

50 Cent Action is one of the first talent-branded FAST channels and will target a massive audience of action lovers, powered by premium films & television series drawn from Lionsgate’s more than 20,000-title library of box office hits like The Expendables, The Hitman’s Bodyguard, and Rambo, as well as over a dozen films featuring Jackson himself.

50 Cent Action will also include the hugely successful original television series Power that spawned the Power Universe.

50 Cent Action Fast Channel Launched
Photo Credit: G-Unit

Jackson is a prolific, award-winning rapper, actor, television producer, and entrepreneur. He is an executive producer behind the Power Universe (with four hit installments and a highly-anticipated spinoff in the pipeline) and the acclaimed crime drama BMF for Lionsgate Television and STARZ.

He has sold more than 30 million record albums worldwide and won a GRAMMY Award, a Primetime Emmy Award, 13 Billboard Music Awards, six World Music Awards, three American Music Awards, and four BET Awards. The Power Universe series have amassed 1.5 billion hours watched globally as of June 2024.

With over 100 million followers across digital platforms worldwide, Jackson will work closely with Lionsgate to promote and curate the channel, which will also offer behind-the-scenes footage of the star. His roster of #1 albums lends itself perfectly to the action genre, with themed programming stunts anticipated for the likes of Get Rich or Die Tryin’, The Massacre, and Bulletproof.

“50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space,” said Lionsgate President of Worldwide Television Distribution Jim Packer.

“Drawing from one of the biggest action libraries in the world, this channel will give 50’s global fan base a deep slate of action movies and television series while expanding his reach to new audiences worldwide.”

“This is a natural extension of the work we’re doing at G-Unit Film and Television and G-Unit Studios. I’m excited to launch my first FAST channel, 50 Cent Action, in partnership with Lionsgate,” said Jackson.

“This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices. I look forward to working closely with all the FAST platforms to make this a successful channel.”

50 Cent Action adds to Lionsgate’s rapidly growing and diversified portfolio of more than two dozen FAST channels worldwide, including Ebony TV – which is focused on African American audiences – and MovieSphere, the only global premium movie channel offered by a major studio, and the first FAST channel to be rated by Nielsen.

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