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What If…? – An Immersive Story Coming to Apple Vision Pro

Marvel Studios and ILM Immersive have announced What If…? – An Immersive Story, the first-ever interactive Disney+ Original story coming exclusively to Apple Vision Pro. On Thursday, May 30, 2024, fans will be invited to step inside the Multiverse and experience an immersive, narrative-driven, and innovative story in mixed reality.

“As a kid, my favorite stories were about worlds beyond my own, advanced technologies, and heroes traveling across space and time. ‘What If…? – An Immersive Story’ is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favorite heroes,” said director and executive producer Dave Bushore.

“This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.”

What If...? - An Immersive Story Coming to Apple Vision Pro

What If…? reimagines events from across the Marvel Cinematic Universe (MCU) in unexpected ways. Now, fans have been chosen to step into the leading role of an all-new immersive story that transforms the space around them as they traverse across realities.

Throughout their journey, they will encounter Multiversal variants of their favorite characters, learn the mystic arts, and be tasked with harnessing the power of the Infinity Stones.

The animated series What If…?, as well as the comic book, has always been about looking over the horizon into realities that have yet to be conceived,” said executive producer Brad Winderbaum. “‘What If…? – An Immersive Story’ takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant.

What If...? Apple Vision Pro screenshot

“The creative work on this project is nothing less than stellar, and we could not be more excited for fans to interact firsthand with some of their favorite Marvel heroes.”

Utilizing the revolutionary spatial computing capabilities of Apple Vision Pro, What If…? – An Immersive Story will deliver a technologically advanced and engaging experience to fans. They will cross between augmented and virtual reality as they live out their narrative adventure, interacting with the world around them by using their eyes and hands.

Fans will step into breathtaking environments that place them in new and iconic MCU locations and feel completely immersed in stunning visuals and spatial audio. Together, these features will remind fans that time, space, and reality are more than a linear path.

What If...? Apple Vision Pro screenshot

“This experience is truly groundbreaking and unlike anything we’ve done before,” said executive producer Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios. “It’s an exciting new way to become a part of the MCU through a deeply emotional and compelling story.”

What If…? – An Immersive Story is directed by Dave Bushore at Marvel Studios and produced by Shereif M. Fattouh at ILM Immersive.

David Dong and Phil McCarty (The Learning Curve) wrote the experience, which was accompanied by music by Oscar-nominated and Emmy-winning composer Laura Karpman (American Fiction, The Marvels).

What If...? Apple Vision Pro screenshot

What If…? – An Immersive Story is executive produced by Bushore, Fattouh, and Brad Winderbaum (What If…?, X-Men ‘97), with Bryan Andrews (What If…?, Primal) serving as consulting producer.

Vicki Dobbs Beck, VP of immersive content at Lucasfilm and ILM Immersive, Mark S. Miller, VP of creative development and production at ILM Immersive, and Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios, all serve as executive producers.