Paramount+ (try it free here) is returning to the Super Bowl and AFC Wild Card Game with two brand-new spots. You can watch the spot from the CBS Wild Card Game, featuring Josh Allen, Peppa Pig, Scourge, and more, using the player below.
The two ads will continue the “A Mountain of Entertainment” brand campaign, now in its fourth year, demonstrating the breadth of Paramount+ content.
The new NFL spot features Decepticon Scourge from Transformers: Rise of the Beasts (voiced by Peter Dinklage) attempting to face off against Buffalo Bills quarterback Josh Allen.
They are joined by a mix of characters from across Paramount+ titles and properties, including Dora (Dora the Explorer) and Peppa Pig (Peppa Pig) as NFL on CBS announcers Tracy Wolfson, Jim Nantz, and Tony Romo commentate on Scourge’s failed offense attempts.
The new ad premiering this Sunday is the 14th installment in the “A Mountain of Entertainment” series and was created by agency partner Droga5.
The spot brings together a humorous mismatch of legacy characters, star athletes, and iconic announcers, leveraging Paramount+’s breadth of popular franchises, characters, and talent.
More information on the Super Bowl ad will be available at a later date. As a reminder, Paramount+ will be streaming Super Bowl LVIII on February 11.
What do you think about the “A Mountain of Entertainment” ad campaign? Let us know your thoughts in the comments.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest news on streaming, movies, TV, and video games.