Guy Fieri Brings Flavortown to Life in Food Network Series
Mayor of Flavortown Guy Fieri will welcome the world to the tastiest place on earth in the new Food Network series Flavortown Food Fight, premiering Wednesday, March 4 at 9 pm ET/PT and streaming the next day on HBO Max and discovery+. Long referred to but never seen before, the mythical and delicious Flavortown will be the setting for this multi-round culinary competition.
In each episode, Fieri will welcome three chefs to Flavortown, where skills and cooking chops can earn advantages and ultimately a win. Competitors will choose their own adventure as they compete across authentic food establishments, ranging from street food carts and neighborhood spots to fast-casual eateries and the world’s finest fine-dining restaurants.
The chefs must be quick on their feet as their culinary knowledge, technical skills, and overall cooking acumen are tested round after round. With restaurant names inspired by Guy’s life, the series will deliver everything fans have ever dreamed Flavortown could be. The winner of each episode has a chance to score up to $20,000 in prize money and will return to defend their title against two new chefs the following week.
“For the first time in television history, we’re opening the gates of Flavortown and inviting some of America’s most talented chefs to showcase their skills in a never-ending list of off-the-hook restaurants that you’ll only find here,” said Fieri. “We’ve been building out this universe for years, and I’m stoked to finally invite everybody in!”
In each episode, competitors will first complete the skills challenge, followed by two rounds of cooking challenges to earn their “paycheck,” but the catch is that only the final winner will get to take home the cash in this winner-takes-all game. Winners of the skills challenge will select the first restaurant kitchen, where competitors will tackle real-world menu-based challenges such as “Mexican Street Food” or “Five Star Fine Dining.”
Guy Fieri, as the Mayor of Flavortown, will declare the theme of each episode and present each challenge, with Hunter Fieri also stopping by Flavortown to present the menu for some of the cooking challenges. Two guest judges determine who moves on and who goes home.
Episode winners have the chance to win up to $20,000 across the challenges and will return to face two new competitors the following week, with no limit to the amount of wins they’re able to achieve.
“After years of hearing Guy talk about it, we are so excited to finally give fans a chance to see Flavortown in all its glory,” said Betsy Ayala, Head of Content, Food, Warner Bros. Discovery. “We know viewers will love this fresh take on the competition format, and the endless variables will make it one of our most exciting and unpredictable series yet.”
Over on Food Network’s social pages, Guy will lead an exclusive all-access tour through Flavortown for the first time ever. Plus, fans can see what the judges are up to behind the scenes as they play hilarious games and attempt tricky food challenges.
Flavortown Food Fight is produced by Knuckle Sandwich and Lando Entertainment for Food Network.
