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The Minions Play with AI in Despicable Me 4 Super Bowl Spot

Illumination and Universal Pictures have brought online the Despicable Me 4 Super Bowl spot, which features the Minions playing around with AI and creating some interesting things.

In the first Despicable Me movie in seven years, Gru, the world’s favorite supervillain-turned-Anti-Villain League agent, returns for an exciting, bold new era of Minions mayhem in Illumination’s Despicable Me 4.

The Minions Play with AI in Despicable Me 4 Super Bowl Spot

Following the 2022 summer blockbuster phenomenon of Illumination’s Minions: The Rise of Gru, which earned almost $1 billion worldwide, the biggest global animated franchise in history now begins a new chapter.

In the new movie, Gru (Oscar nominee Steve Carrell) and Lucy (Oscar nominee Kristen Wiig) and their girls —Margo (Miranda Cosgrove), Edith (Dana Gaier), and Agnes (Madison Polan)—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad.

Despicable Me 4 Super Bowl spot.

Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee Sofia Vergara), and the family is forced to go on the run.

The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner Stephen Colbert (The Late Show with Stephen Colbert), and Chloe Fineman (Saturday Night Live). Pierre Coffin returns as the iconic voice of the Minions, and Oscar nominee Steve Coogan returns as Silas Ramsbottom.

Packed with non-stop action and filled with Illumination’s signature subversive humor, Despicable Me 4 is directed by a co-creator of the Minions, Oscar nominee Chris Renaud (Despicable Me, The Secret Life of Pets), and is produced by Illumination’s visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. Movie and Minions: The Rise of Gru).

Opening in theaters on July 3, 2024, the film is co-directed by Patrick Delage (animation director of Sing 2 and The Secret Life of Pets 2), and the screenplay is by the Emmy-winning creator of White Lotus, Mike White, and the veteran writer of every Despicable Me film, Ken Daurio.

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