Baywatch Promotion Heats Up with New Teasers
FOX is starting to promote the upcoming Baywatch revival with four new videos introducing the cast, premiering this January on FOX and streaming the next day on Hulu.
The videos feature Stephen Amell and Jessica Belkin, Hassie Harrison and Noah Beck, Shay Mitchell and Brooks Nader, and Livvy Dunne and Thaddeus LaGrone.
First hitting screens in 1989, Baywatch became the most-watched show in the world, airing in more than 200 countries and at its peak reaching more than a billion viewers weekly. Its global appeal drove tourism to Southern California and helped define beach culture for generations.
FOX says that the new “Baywatch will celebrate the franchise’s enduring legacy, while re-energizing it for today’s global audience. Fans can expect all the adrenaline-fueled rescues, tangled relationships, complicated chemistry, and beachside heroics that defined the original – now with an entirely new cast, contemporary trappings, tensions and challenges, and a renewed mission to protect Southern California’s shoreline.”
The new Baywatch finds wild-child legacy character Hobie Buchannon (Stephen Amell) serving as a Baywatch Captain, following in the footsteps of his legendary father, Mitch. Hobie’s world is turned upside down when his daughter, Charlie Vale (Jessica Belkin), shows up on his doorstep eager to carry on the Buchannon family legacy.
The series also stars Hassie Harrison as Nat, Shay Mitchell as Trina, Thaddeus LaGrone as Brad, Noah Beck as Luke, and Brooks Nader as Selene. In recurring roles, Livvy Dunne will make her acting debut as Grace, and David Chokachi will reprise his original-series character, Cody Madison.
Baywatch is co-produced by FOX Entertainment and Fremantle with Matt Nix (Burn Notice, The Gifted) serving as showrunner and executive producer.
McG, Michael Berk, Greg Bonann, Doug Schwartz, Dante Di Loreto and Mike Horowitz are executive producers. McG directed the series premiere.
“In its first run, Baywatch defined an entire era of beach life and elevated lifeguards to an iconic status. Now, with our partners at Fremantle, this television juggernaut is set for a modern-day comeback,” said Michael Thorn, President of FOX Television Network, previously.
“Together, FOX and Fremantle, along with Matt Nix and original co-creator Greg Bonann, will bring the California dream to a whole new generation of fans with fresh stories, rising stars, and all the spectacle that makes the Baywatch franchise a global sensation.”
“Baywatch has always been a treasured asset in Fremantle’s portfolio and remains one of the most iconic series in television history globally. We have found the perfect partners in FOX to help us maintain this legacy,” said Christian Vesper, CEO Global Drama, Fremantle.
“With Matt Nix at the helm, we are in great hands, as he excels at telling engaging and entertaining stories. Our goal is to reconnect with existing fans while also introducing a new generation to the world of these famous lifeguards.”
