Today, WWE and Netflix announced a long-term partnership that will bring WWE’s flagship weekly program, WWE Raw, to the streaming service. This marks a major programming shift as WWE Raw leaves linear television for the first time since its inception 31 years ago.
Beginning in January 2025, Netflix will be the exclusive new home of Raw in the U.S., Canada, U.K., and Latin America, among other territories, with additional countries and regions to be added over time.
Likewise, as part of the agreement, Netflix will also become the home for all WWE shows and specials outside the U.S. as available, inclusive of Raw and WWE’s other weekly shows – SmackDown and NXT – as well as the company’s Premium Live Events, including WrestleMania, SummerSlam, and Royal Rumble.
WWE’s award-winning documentaries, original series, and forthcoming projects will also be available on Netflix internationally beginning in 2025.
“This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years.
“Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members.
“Raw is the best of sports entertainment, blending great characters and storytelling with live-action 52 weeks a year, and we’re thrilled to be in this long-term partnership with WWE.”
“In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”
Since its debut in 1993, Raw has delivered action, drama, and athleticism – 52 weeks a year.
Blending the best of scripted content with unpredictable live entertainment, the three-hour show has helped launch the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair.
The show is currently the No. 1 show on USA Network, bringing in 17.5 million unique viewers over the course of the year. One of television’s best-performing shows in the 18-49 advertising demographic, Raw trends on X 52 weeks a year while each new episode is airing.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills to provide the latest news on streaming, movies, and TV shows. He previously created the websites ComingSoon, SuperHeroHype, and ShockTillYouDrop.