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The Price Is Right Tour to Celebrate 50th Anniversary

To celebrate 50 golden years as a game show on television, CBS Original The Price Is Right is hitting the road. The coast-to-coast tour will make 50 stops across the country.

The tour will give America the opportunity to play games, score prizes, and enter for a chance to win a grand prize of fifty thousand dollars ($50,000), while supporting local businesses along the way.

The Price Is Right Tour to Celebrate 50th Anniversary

For the past 50 years, The Price Is Right has been part of the fabric of America, uplifting viewers and contestants alike with positivity, excitement, and a daily escape.

The Price Is Right Come on Down Tour will bring its mobile game show on wheels to iconic spots nationwide, connecting with fans and giving them a chance to play Plinko, spin the wheel, and compete in a Showcase Showdown, as well as enjoy fun photo ops and experience the show’s magic firsthand.

The Price Is Right

Fans will also be able to win prizes supporting beloved local business partners whose history is deeply tied to 1972, the year the game show premiered. The tour will make special stops in cities including Los Angeles, Denver, Dallas, New Orleans, Nashville, St. Louis, Cleveland, the hometown of the show’s host Drew Carey, and New York.

Along the way, the tour will include visits to uniquely American landmarks such as the Route 66 sign, Gateway Arch, and the World’s Largest Basket. Fans can follow the tour’s journey across the country via Instagram @TheRealPriceIsRight to see where it is headed next!

“The Price Is Right has been changing lives and touching hearts for 50 years,” said Mike Benson, President and Chief Marketing Officer at CBS. “This longevity stands as a testament to everything good about CBS programming and the success of our fan-first approach to television.

“The Come on Down Tour is an expansion of our mission to bring fans closer to what they love in new and exciting ways while simultaneously supporting iconic local business partners in each city.”

The Price Is Right

The tour kicks off Friday, March 25th, at the world-renowned Santa Monica Pier with a spectacular, themed lighting of Pacific Park’s famous Ferris wheel at dusk to celebrate. All guests must show proof of COVID-19 vaccination.

The game show premiered on September 4, 1972, and has since given away over $300 million in cash and prizes. Hosted by Drew Carey, it is network television’s #1-rated daytime series and the longest-running game show in television history. The show is produced by Fremantle and is broadcast weekdays on CBS.


Los Angeles, CA – Friday, March 25

Denver, CO – Friday, April 1

Dallas, TX – Thursday, April 7

New Orleans, LA – Friday, April 15

Nashville, TN – Friday, April 22

St. Louis, MO – Thursday, April 28

Cleveland, OH – Friday, May 6

New York, NY – Wednesday, May 18