Skip to Content

Hasbro Expands Lucasfilm Deal, Mattel Wins Back Disney Princess & Frozen

Hasbro today announced an extension of its relationship with Lucasfilm, renewing its licensing deal for Star Wars and announcing a new agreement to develop Indiana Jones products. At the same time, Mattel, announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises (check products at Amazon), a licensing deal previously held by …

Read More about Hasbro Expands Lucasfilm Deal, Mattel Wins Back Disney Princess & Frozen