NBC is evolving its daytime programming lineup with the move of Days of our Lives to stream exclusively on Peacock and the launch of NBC News Daily in the drama’s former network timeslot.
Starting September 12, Peacock will become the exclusive home of the fan-favorite drama Days of our Lives. For the first time ever, all-new episodes of the 58-time Emmy Award-winning drama will debut on Peacock daily, with the show’s robust library already available to stream for Peacock Premium subscribers.
The historic move to Peacock creates the ultimate destination for daytime fans to access the library, new episodes, and Peacock Original Days of our Lives: Beyond Salem in one place.
Also, beginning Sept. 12, in the timeslots previously occupied by Days of our Lives, NBC News Daily will debut across NBC stations. NBC News Daily will also be streamed simultaneously on NBC News NOW and Peacock.
NBC News will provide signature world-class reporting and breaking news coverage in a first-of-its-kind, live-in-most markets mid-day news offering.
NBC News Daily, an hourlong program anchored by NBC News‘ team of award-winning journalists, including Kate Snow, Aaron Gilchrist, Vicky Nguyen, and Morgan Radford, will provide viewers with up-to-the-minute national and international news, with the option for NBC stations to add local news.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman of NBCUniversal Television and Streaming.
“With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network’s daytime offering with an urgent, live programming opportunity for partners and consumers.”
Days of our Lives, a consistent favorite among fans and critics alike, aired its 14,000th episode in 2020 and remains NBC’s longest-running series. The show has garnered 58 Emmy Awards, including most recently 2018’s Outstanding Daytime Drama, and 372 nominations, as well as multiple People’s Choice Awards, GLAAD Media Awards, and Prism Awards.
The show’s success stems from its consistent commitment to excellence in writing and storytelling — supported by a diverse ensemble of performers — and an uncanny knack for anticipating viewer interests.
With its mix of classic genre traditions and groundbreaking narratives reflecting modern life, Days of our Lives remains a perennial favorite among viewers of all ages.
Days of Our Lives is produced by Corday Productions Inc. in association with Sony Pictures Television. Ken Corday is executive producer with co-executive producer Albert Alarr. Ron Carlivati is the head writer.
NBC News NOW is a 24-hour streaming network with over ten live hours of best-in-class journalism daily. Featuring more live original programming than any other news streaming network, NBC News NOW is the fastest-growing streaming news network in the U.S., with both international and now domestic linear distribution.
NBC News NOW is ad-supported and is also distributed across Peacock, Fubo, Pluto TV, Samsung TV Plus, The Roku Channel, Tubi, Xumo, YouTube, YouTube TV, and NBC News’ apps on Roku, Fire TV, and Apple TV.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest news on streaming, movies, TV, and video games.