Bait Trailer and Key Art Featuring Riz Ahmed

Today, Prime Video released the official trailer and key art for the highly anticipated comedy series Bait, created by and starring Academy Award and Emmy Award winner Riz Ahmed.

All six-episodes will be available on March 25, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

Bait stars Riz Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime.

The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover, and the entire world weigh in on whether he is the right man for the job.

The Prime Video series also stars Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia, and Ritu Arya as Yasmin.

Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media.

Ben Karlin executive produces and serves as the showrunner alongside Ahmed, who also serves as a writer. The series is produced by Jax Media and Amazon MGM Studios.

Prime Video is an entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime Video is one of the many benefits that provide savings, convenience, and entertainment as part of the Prime membership.