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Apple TV+ Is Off to the Races with Cowboy Cartel

Today, Apple TV+ revealed the trailer for the new four-part documentary series Cowboy Cartel. The series will premiere globally on August 2, 2024, on Apple TV+.

featuring the extraordinary story of a rookie FBI agent who cracked the case of one of Mexico’s most ruthless cartels, Los Zetas, and the multimillion-dollar money laundering operation they ran through the heart of the American Quarter Horse racing industry.

Apple TV+ Is Off to the Races with Cowboy Cartel

Cowboy Cartel is the unbelievable true story of unlikely hero Scott Lawson, a rookie FBI agent from rural Tennessee, whose investigation took down the Treviño brothers, the leaders of Los Zetas, one of the most powerful cartels in Mexico.

While the Treviños terrorized thousands in their pursuit of power, money, and influence, Lawson risked his life on a hunch: tracking their brother’s racehorse transactions in the United States, infiltrating the deadly cartel, and uncovering their international money laundering operations.

Steve Pennington
Steve Pennington

Cowboy Cartel features first-time interviews with FBI agent Scott Lawson, who broke the case; IRS agent Steve Pennington; Irving police officers Steve Junker, Brian Schutt, and Kim Williams; Assistant United States Attorney Doug Gardner; Pulitzer Prize-winning New York Times journalist Ginger Thompson; and Joe Tone, among many others.

Breaklight Pictures produces the series for Apple TV+, with executive producers Dan Johnstone (Hillsong: A Megachurch Exposed, American Cartel), Castor Fernandez (The All-American Cuban Comet, Brothers in Exile), Eric Newman (Narcos, Griselda), Steve Michaels (American Cartel), and Jodi Flynn (American Cartel).

A recreation of Steve Pennington’s investigation
A recreation of Steve Pennington’s investigation

Johnstone and Fernandez direct the series. Author Joe Tone of Bones: Brothers, Horses, Cartels, and the Borderland Dream serves as consulting producer.

Watch the official trailer here and scroll down to view the key art.

Cowboy Cartel key art