The Trailer for Jerry Seinfeld’s Pop-Tarts Movie Unfrosted

Netflix has released the trailer, poster, and photos for Jerry Seinfeld’s Pop-Tarts movie, Unfrosted, which will be available on the streaming service on May 3, 2024.

Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen – sweetened with artificial ingredients – Unfrosted stars Jerry Seinfeld in his directorial film debut.

Seinfeld directed the comedy from a script he wrote with Spike Feresten, Andy Robin, and Barry Marder. Seinfeld, Feresten, and Beau Bauman produced the film, which was executive-produced by Andy Robin, Barry Marder, and Cherylanne Martin.

In addition to Jerry Seinfeld, the cast includes Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper, and Fred Armisen.

“Spike Feresten and I, as a joke, would say to each other, ‘Let’s make a movie about Pop-Tarts,” Seinfeld told Netflix’s Tudum. “And then when the pandemic happened and we had nothing to do, he said, ‘Let’s really write this as a movie.'”

Seinfeld continued: “My first memory of Pop-Tarts is, once I tasted it, I assumed they would not continue to make other types of food. It would no longer be necessary to eat anything else.”

Seinfeld added that part of the genesis of Unfrosted was that a serious boardroom meeting about cereal is, well, not very serious. “We love the idea of grown-up men in suits talking about cereal all day. The silliness of how they look and what they talk about just seemed like a fantastic world to be in.

“You want to put Jim Gaffigan in a tight suit and a blustery kind of face [shouting], ‘And you gentlemen better take this work more seriously!’ But it’s about crinkles and puffs and sprinkles and pops, and they’re adults.”

So, did this really happen? “This really did happen in Battle Creek, Michigan, where Kellogg’s and Post were located, and they did compete to come up with this product,” Seinfeld said. “But the rest of it is complete lunacy.”

“We’re going to tell you a story, but if we want to do something funny that doesn’t make any sense, we’re going to do that too,” Seinfeld said.

And he got quite the cast to tell that story. “It’s a huge cast. I don’t know how it got so big,” Seinfeld said. “I remember that we had nobody for a long time. And then Hugh Grant called and said he heard about the movie, and he wanted to be Tony the Tiger. Then, the next thing I knew, everybody was in it, and it was incredible.”

Unfrosted has been rated PG-13 for some suggestive references and language.