M3GAN, Annabelle, and MA to Return to Theaters
Blumhouse is bringing an unholy trinity – M3GAN, Annabelle, and MA – back to theaters nationwide, for one night only over three consecutive weeks, to headline its annual Halfway to Halloween Film Festival. The fest is even bigger and better this year, expanding nationwide for its second year.
The festival, part of Blumhouse’s 15th anniversary year, kicks off Friday, April 30 with M3GAN back on the big screen – but with a killer new tech twist: Blumhouse is teaming with Meta to bring to life Meta’s second screen experience, Movie Mate for the first time in theaters across the country.
As fans interact with the M3GAN chatbot in theaters, they will receive never-before-seen content, trivia, and behind-the-scenes info on the film in real time. It’s the perfect time to get reacquainted before Universal Pictures’ M3GAN 2.0, from Blumhouse and Atomic Monster, arrives in theaters on June 27.
Audiences can see their favorite Blumhouse and Atomic Monster films back in theaters, and the festival will also include sneak peeks, exclusive recorded messages from directors and talent from the films, and surprise special appearances in select markets.
Tickets go on sale Wednesday, April 9, at 9 a.m. PT for the following films: M3GAN (Wednesday, April 30), Annabelle (Wednesday, May 7), and MA (Wednesday, May 14).
“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” said Jason Blum, Founder and CEO of Blumhouse. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.”
“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” said Omar Zayat, Group Lead Entertainment, Tech, Travel & Gaming, and Auto at Meta.
“The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theatres.”
Movie Mate is only available to moviegoers who are in a theater and works by DM’ing the M3GAN Instagram account to start the experience. The entire experience is designed to leverage Meta’s capabilities to augment and uplevel the “second screen” viewing experience aimed at generating excitement ahead of the release of M3GAN 2.0 on June 27.
Plus, Fandango is offering a BOGO ticket offer for M3GAN fans to rewatch the original on 4/30 as part of their “Don’t Go Alone” horror series. You can learn more about this year’s Halfway to Halloween Film Festival here.
