Jurassic Park…Works Super Bowl Spot Reimagines the Film

This Sunday, Comcast’s Xfinity makes its Super Bowl debut by reimagining one of the most iconic films in movie history: Universal Pictures’ Jurassic Park. The first-ever national Super Bowl campaign from Xfinity rewinds the clock to 1993 and asks a simple question: What if Jurassic Park had been powered by Xfinity?

Set within the beloved world of Steven Spielberg’s original film, the campaign, titled “Jurassic Park…Works,” brings Xfinity’s connected ecosystem to life, showcasing what’s possible when reliable and secure WiFi, mobile, and smart home connectivity all work together seamlessly.

“This Sunday, while millions of people watch the Big Game on NBC and Peacock, we’ll be reimagining one of the most iconic moments in movie history,” said Jon Gieselman, Chief Growth Officer, Connectivity and Platforms, Comcast.

“By asking what Jurassic Park could have been with Xfinity’s fast, secure WiFi, we’re creating a fun, cultural crossover only Comcast NBCUniversal could deliver, combining blockbuster storytelling with real-world technology that protects, connects, and powers millions of customers every day.”

“Bringing Jurassic Park back to life for this campaign has been an extraordinary collaboration across Comcast NBCUniversal,” said David O’Connor, Chief Brand Officer, Universal Entertainment. “For more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way.

“By combining the timeless characters and iconic moments of the original film with modern technology, we’re celebrating the legacy of Jurassic Park while introducing it to a new generation. It’s a testament to the enduring power of the franchise and the kind of creative, cross-company storytelling that only NBCUniversal can deliver.”

Sam Neill, Laura Dern, and Jeff Goldblum reunite as their legendary characters – paleontologist Dr. Alan Grant, paleobotanist Dr. Ellie Sattler, and chaos theorist Dr. Ian Malcolm – return to Jurassic Park for the park’s grand opening, 33 years after audiences first experienced the wonder and awe of dinosaurs brought to life. This time, history takes a different turn.

Instead of a catastrophic system failure, the park stays connected and secure with Xfinity WiFi, and the dinosaurs stay exactly where they belong. With the chaos avoided, the trio is free to experience Jurassic Park as it was always intended. Sattler streams music while running alongside dinosaurs; Malcolm relaxes poolside, watching a series over WiFi; and Grant livestreams his up-close T. rex encounter using Xfinity Mobile.

The campaign features the classic score from five-time Academy Award-winner John Williams, with visual effects by Industrial Light & Magic (ILM), the studio whose groundbreaking work first introduced audiences to the dinosaurs. The film is directed by Academy Award-winner Taika Waititi (Thor: Ragnarok, Jojo Rabbit).

The spot was created in close collaboration with Universal Pictures, Amblin Entertainment, Xfinity Creative, and Goodby Silverstein & Partners, bringing the original Jurassic Park world back to life more than three decades after its debut. Creative teams worked closely with Universal to recreate costumes and set designs using original production materials, preserving the authenticity and spirit of the 1993 classic.

To celebrate the campaign and The Big Game, Xfinity is bringing the world of Jurassic Park to San Francisco throughout the week:

Jurassic Park Lyft Rides: Xfinity is partnering with Lyft Ads to transform select vehicles into the iconic Jurassic Park tour cars, giving Lyft riders an immersive experience on the streets of San Francisco.

Dinosaurs on the Loose: Dinosaur projections will light up the historic Hobart Building. Fans can also activate a motion-sensing T. rex billboard at 901 Market Street.

Meet “Baby Tango”: Fans should keep an eye out for Universal Orlando Resort’s baby raptor and a Jurassic Park ranger who will be roaming the city and engaging with fans.

In June 1993, Steven Spielberg’s groundbreaking Jurassic Park redefined the summer blockbuster and changed the culture forever. Since then, Universal Pictures and Amblin Entertainment have created seven daring, innovative, and epically entertaining films that have earned almost $7 billion worldwide. The first Jurassic Park and three Jurassic World films have each surpassed $1 billion at the global box office.

The seven films have grossed $6.9 billion worldwide to date, and the Jurassic World franchise ranks as the No. 8-highest-grossing film franchise of all time.