To mark Jeopardy!‘s 60th birthday, Sony Pictures Television is launching the “60th Diamond Celebration,” a new campaign that will bring fans a year filled with engaging experiences, limited edition merchandise, and a nationwide road tour to celebrate the remarkable legacy of America’s Favorite Quiz Show.
“For 60 years, Jeopardy! has been America’s favorite sport of the mind, defying time and continuing to attract viewers of all generations,” said Suzanne Prete, President of Game Shows at Sony Pictures Television.
“Like the true diamond that it is, we’re excited to bring our fans a year of festivities to honor this important milestone while inspiring enthusiasm for the franchise’s future through the 60th Diamond Celebration.”
“Sixty years ago, Merv Griffin and his wife, Julann, created a quiz show that remains as unique and exciting today as it was in 1964,” said Jeopardy! executive producer Michael Davies.
“It is only fitting to honor their creation and the show’s enduring legacy with a meaningful celebration that pays tribute to the show’s past and to its future. And we want to invite every fan to celebrate alongside us as this will be Jeopardy!’s biggest and best year yet.”
The 60th Diamond Celebration will kick off on JeoparDAY!, Saturday, March 30, with the launch of the “Why Not You? Campaign,” a new contestant recruitment initiative intended to inspire more fans of the beloved game show to take the Jeopardy! Anytime Test. On this day, the best and brightest contestant hopefuls are invited to take the famous test for a chance to compete on the show.
A series of nationwide live events and activations curated for Jeopardy! fans will take place from April through December, beginning in New York and then rolling out in various cities across the U.S. The inaugural Jeopardy! fan experience will take place on Friday, April 12, at Edge at Hudson Yards. It will feature a live taping of the “Inside Jeopardy!” podcast and a live Jeopardy! play-along game.
The in-person, ticketed event will feature appearances by Jeopardy! host Ken Jennings and super-champs Matt Amodio, Mattea Roach, and Austin Rogers. For more information or to purchase tickets, visit edgenyc.com/.
Another exciting highlight of the 60th Diamond Celebration is the launch of a new Jeopardy! bar trivia game that will be coming to major cities later this Fall, among other initiatives that will be announced at a later date.
Additional details about the 60th Diamond Celebration will be revealed throughout the year. For updates, visit Sony Pictures Television‘s official website for the game show.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest news on streaming, movies, TV, and video games.