Today, Netflix announced that the series America’s Sweethearts: Dallas Cowboys Cheerleaders will premiere this summer on the streaming service. The series follows the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish — kicking off at auditions and training camp and continuing all the way through the NFL season.
From Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U, the seven-episode series will give viewers unfiltered access to this iconic team and franchise.
Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders open their doors to document the personal stories behind the uniforms, revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, making the team is a dream—but that’s only the beginning.
The seven-episode series is a production of One Potato Productions and Boardwalk Pictures in association with Campfire Studios.
Greg Whiteley and Adam Leibowitz of One Potato Productions, Andrew Fried and Dane Lillegard of Boardwalk Pictures, and Ross M. Dinerstein and Rebecca Evans of Campfire Studios are the executive producers for Netflix.
“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by—especially when dealing with a brand as large as the Dallas Cowboys,” said Whiteley. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”
“We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way. The storytelling through this open access will captivate viewers episode after episode, and Netflix’s global stage is the perfect platform to showcase it,” said Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President.
“We went into this understanding that the opportunity to transparently share the journey of our season and the emotions, challenges, and joy experienced along the way is exactly what our fans and viewers would want. It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled.’”
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest news on streaming, movies, TV, and video games.