Coven Academy Teaser Trailer and Art Unveiled

The official teaser trailer and art for the new supernatural series Coven Academy were released today, introducing a first look at the original teen drama from executive producer Tim Federle. Told in a bingeable new format, the story unfolds through a series of fast-paced chapters designed to pull audiences deeper into the magic at every turn.

Coven Academy premieres Oct. 1 on Freeform at 8 p.m. EDT/PDT. The full season will be available the next day on Disney+, Hulu, and Freeform on Demand.

In the haunted heart of New Orleans, Coven Academy follows three teenage witches and their dangerously charming warlock peers at an elite magic boarding school where power is currency, secrets are lethal, and attraction is a liability. Caught between ancient supernatural wars and forbidden love interests, the coven must decide how far they’re willing to go to protect their city—and themselves.

The teaser trailer, set to Olivia Rodrigo’s hit song “Brutal,” reveals tensions within the budding coven, fueled by the mysteries surrounding Briar’s past and Jake’s influential yet dangerous desires.

Coven Academy stars Malina Pauli Weissman (A Series of Unfortunate Events) as Briar, a fiercely independent New Yorker who discovers she’s a witch; Malachi Barton (Camp Rock 3, Zombies 4: Dawn of the Vampires) as Jake, a magnetic warlock with a dangerous edge; and Jordan Leftwich (The Family Switch) as Sasha, a deeply empathic student who can read minds.

There’s also Ora Duplass (Their Town) as Tegan, an irreverent time-bending witch; Louis Thresher (Boarders) as Ollie, a hungry, newly turned vampire; and Tiffani Thiessen (White Collar, 90210) as Miss Graves, the formidable and glamorous head of the school.

The series also features special guest star Devon Sawa (Chucky, Final Destination) as Mr. Cole, a brilliant and charismatic warlock professor. The recurring cast includes Swayam Bhatia as McKenna, Brendon Tremblay as Alexander, Keegan Connor Tracy as Tamora, BJ Harrison as Agnes and Nathaniel Logan McIntyre as Teese.

Tim Federle (High School Musical: The Musical: The Series, the upcoming Romy and Michele sequel) created Coven Academy and serves as executive producer alongside Darren Swimmer, Todd Slavkin, Amanda Row, and Bronwyn North-Reist. Coven Academy is produced by Federle’s Chorus Boy Productions in association with Disney Kids & Family.