Bloodaxe Premiere Date, Teaser & Key Art Unveiled at NYCC

Today, at New York Comic Con, Prime Video immersed fans in the world of 10th-century Norway during a panel for the new series, Bloodaxe. Showrunners Michael Hirst (creator of Vikings) and Horatio Hirst, and cast members Xavier Molyneux, Jessica Madsen and Levi Miller, participated in a panel where they discussed the series for the first time.

Prime Video revealed that the series will premiere on January 20, 2027, and debuted a first look at the teaser trailer and teaser key art for the action-packed series.

All eight episodes of Season One will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. As previously announced, Bloodaxe has been picked up for a second season, which is currently in production in Ireland.

In Season One, Bloodaxe chronicles the rise of one of history’s most famous Norse raiders, Erik Bloodaxe (Xavier Molyneux), and his formidable wife Gunnhild, Mother of Kings (Jessica Madsen). As they fight for the throne of Norway, the land is torn apart by fierce rivals, shifting loyalties, and bloody betrayals.

With war looming and chaos consuming the kingdom, drawing in the ruthless Kings of other Scandinavian countries, and even a powerful English ruler, the stage is set for a thundering, cataclysmic, compelling and utterly magical new Norse Saga.

The first season stars Xavier Molyneux, Jessica Madsen, Karlis Arnolds Avots, Levi Miller, Rod Hallett, Alina Tomnikov, Sisse Marie, Rune Temte, and Jesper Christensen.

Bloodaxe is executive produced by Michael and Horatio Hirst, who also showrun and write. Additional executive producers include Morgan O’Sullivan under his O’Sullivan Productions label, Steve Stark under his Toluca Pictures label, Arturo Interian, John Weber, and Sheila Hockin.

The series is produced by MGM Television, a division of Amazon MGM Studios.