Back to the Frontier Trailer Released and Pop-Ups Announced
Magnolia Network has released the official trailer and key art for its new series Back to the Frontier, premiering Thursday, July 10, on HBO Max and Magnolia Network.
The eight-part series, executive produced by Chip and Joanna Gaines, follows three modern families as they attempt to live as if it’s the 1880s, off the grid, without modern conveniences, and fully immersed in frontier life.
The Lopers (Alabama), Hanna-Riggs (Texas), and Halls (Florida) must live on the frontier for eight weeks, reinforcing their own shelters, raising livestock, collecting food, and rationing their supplies. Through this social experiment, the families will have to reflect on their relationships and navigate the challenges that come with an 1880s lifestyle.
To celebrate the launch, HBO Max and Magnolia Network are bringing the spirit of the series to life with an exciting interactive experience: The Frontier Wagon – a handcrafted covered wagon pop-up rolling into New York City and Los Angeles this summer. Inspired by the historic westward expansion, the wagon will make stops in each city to bring fans Back to the Frontier.
Guests will be invited to enjoy summertime treats and to customize premium western hats. The experience is free and open to the public. The Pop-Up schedule follows:
New York City
Saturday, June 28
Chelsea Triangle | 11:00 AM – 6:00 PM
Los Angeles
Saturday, July 12
The Original Farmers Market | 11:00 AM – 6:00 PM
“This series taps into something we’ve always believed–that stepping away from the noise of everyday life can bring you closer to what matters most,” said Chip and Joanna Gaines previously. “It is proof that no matter where you find yourself, the most important part of home is the people you share it with.”
“This exciting new series invites viewers to step back in time and experience the challenges of the American frontier,” said Magnolia Network president Allison Page. “By immersing three families in the realities of 1880s life, we provided them—and our viewers—an authentic glimpse into the resilience and grit required to survive. Making this series has been an unforgettable journey, and we trust audiences will find it both captivating and inspiring.”
Back to the Frontier will roll out with one installment weekly over the course of its eight-week series run. In the final episode, the audience will learn whether each of the families succeeded in gathering enough resources for the homestead to make it through the winter and which families might not have survived on the frontier.
Back to the Frontier is produced by Wall to Wall for Magnolia Network and HBO Max.
