New Winx Club Animated Series Is Coming to Netflix
The most powerful fairies on the globe are back. After rumors and a massive deal of anticipation, creator Iginio Straffi has unveiled at the latest edition of Italy’s Comicon Napoli that Rainbow Studios will be launching the new, CGI-animated Winx Club series on Netflix in 2025.
The new series will premiere worldwide on the world-leading SVOD platform to celebrate the incredible legacy of Winx Club, among the most loved shows worldwide by both new and longtime fans, now ready to show a totally fresh look in a “throwback” version that will make everyone fall in love once again.
The news was followed by the appointment of Playmates Toys and Giochi Preziosi as master toy partners, which will create an enchanting new Winx Club toy line. Leading companies in the toy industry, providing top quality and know-how, Playmates and Giochi Preziosi will release globally a new collection of fashion dolls, accessories, role-play toys, and playsets inspired by the Italian fairies that keep calling
the shots when it comes to style.
After its debut back in 2004, the show produced and distributed by Iginio Straffi’s Rainbow Group, headquartered in Italy, has been piling up successes and adventures, spanning eight animated seasons, three theatrical movies, four made-for-television movies, two World of Winx animated series co-produced with Netflix, two seasons of a Netflix Original live-action series Fate – The Winx Saga, and countless live events around the globe.
The Winx Club community has generated over 20 billion views of Winx Club content on YouTube and more than 35 billion views of Winx Club-related videos on TikTok. This year, Rainbow is calling the world to celebrate together 20 years of friendship, magic, adventures, and love with special initiatives, but also creating a new exciting chapter.
Winx Club is set to enchant old and new fans alike with this all-new animated series, bringing the Magical Dimension to life like never before. This innovative adaptation will reimagine the classic tales of Bloom and her friends, blending the show’s cherished themes with contemporary storytelling and sensational visual effects.
We will rediscover the journey of Bloom, a teenage girl from Earth who finds out she is a fairy with extraordinary powers. As she enrolls in the Alfea College for Fairies, Bloom will form the Winx Club with her new friends, embarking on fairy adventures across magical dimensions. Let’s get ready to fly.
“The Winx are returning stronger than ever, and I am grateful to collaborate with Netflix once again, the ideal partner to bring any IP to global audiences. It’s a thrill to work with our long-time friends and partners, Giochi Preziosi and Playmates, and to create the best Winx toys ever for all our fans,” commented Iginio Straffi, creator of Winx Club and President of Rainbow.
“I am also very excited that the collaboration with these esteemed partners will ensure a bright future for a powerful Winx comeback both on screen and at retail.”
