Through a partnership with Adult Swim’s animated pop culture phenomenon Rick and Morty, this year’s Pringles ad goes where no Super Bowl ad has gone before.
In its third season, Rick and Morty was rated the #1 comedy across all of television with young adults. With a devoted fanbase reaching nearly 50 million viewers, Rick and Morty follows the adventures of an eccentric scientist, Rick, and his grandson, Morty, as they travel to infinite and different dimensions.
Similarly, Flavor Stacking pushes fans to find new, creative ways to enjoy their favorite Pringles crisps, unlocking endless dimensions of flavor. After two years of budding popularity, the Flavor Stacking craze goes to the next level with Rick and Morty.
Rick, Morty and his sister Summer star in the dystopian Pringles Flavor Stacking spot, featuring the first-ever animated Pringles flavor stack. A Pringles robot — disguised as Morty — appears overly enthusiastic about the Spicy Barbecue Pizza stack, made using Pringles Pizza, Barbeque and Jalapeno crisps.
Rick immediately catches on to his grandson’s bizarrely out-of-character corporate jargon, unmasks the Mortybot and comes to the startling realization that they’re trapped inside a Pringles commercial.
“With alternate universes taking a front seat in pop culture with television and movies, we love how ahead of trend Dan Harmon and Justin Roiland were when developing the concept for the show,” said Gareth Maguire, senior director of marketing for Pringles.
“The Pringles brand aims to do the same with flavor development and product innovations. As a result, when identifying a partner for our ad campaign this year, their forward-thinking attitude combined with the show’s popularity and younger audience made this partnership a natural fit.”
“Rick and Morty is the biggest comedy show around, so of course we were extremely excited about their first trip to the Big Game,” said Jill King, senior vice president, marketing and partnerships, Adult Swim.
“With Pringles’ fun personality and devoted audience, there’s no better partner for Rick and Morty’s big debut. There are a lot of Rick and Morty fans out there, and they’re all going to go crazy when they see it, but it’s going to be so fun sharing it with an even wider audience, who we are confident will love it too!”