Walmart has announced two new experiences to help families make memories together: a Walmart drive-in and virtual summer camps. The first, in partnership with Tribeca Enterprises, is a touring Walmart drive-in movie theater that will transform their parking lots into outdoor cinemas, and the second, Camp by Walmart, is a free star-studded virtual camp that brings summer fun directly to customers’ own backyards.
“Summer hasn’t really felt like summer yet and I know I hear every day, ‘Mom, I’m bored!’,” said Janey Whiteside, chief customer officer, Walmart. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
Camp by Walmart
Walmart is teaming up with Drew Barrymore, Neil Patrick Harris, LeBron James, Idina Menzel and Todd Oldham to bring summer fun to kids across the country through a new camp designed for the internet, Camp by Walmart, produced and developed in partnership with CAMP and powered by the interactive video platform eko. Each professional is stepping outside of their day job to serve as camp counselors, leading kids through sessions varying from arts and crafts to fitness and other activities to keep them active and entertained.
Starting July 8, families can access 50 Camp by Walmart activities for free by visiting the Walmart app. Celebrity and expert-led camp sessions will roll out across the summer, including:
- “The Great Family Challenge,” which features various family-bonding activities, including actress Drew Barrymore taking campers through a make-up tutorial and basketball star LeBron James leading participants through mental and physical activities with help from his I PROMISE School educators.
- A morning kick-off with Head Camp Counselor, actor Neil Patrick Harris, who sends families through one of 14 camp challenges, from “Neil’s Charades” to musical Mad Libs.
- “Skills Camp” is a talent show which features experts teaching new skills, like singer and actress Idina Menzel, who showcases her singing skills to campers.
- And, designer Todd Oldham reimagines “Smarts and Crafts,” which teaches campers about creativity through the lens of arts, crafts and fashion.
Camp by Walmart will offer 200 more new activities throughout the summer to keep families everywhere entertained. To access Camp by Walmart, customers can download the Walmart app, or update their existing Walmart app, and look for Camp by Walmart in the app’s Services tab from the bottom navigation.
For families missing the big screen, Walmart will be working with Tribeca Enterprises for two drive-in experiences. Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-in team.
Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles.
The Walmart drive-in tour will run through October. Additional details will be announced closer to the start of the tour. More information can be found here.
“Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and Tribeca Film Festival. “But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for.”