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Upside Down Pictures Launched by Duffers with Stranger Things Spinoff

Today, the Duffer Brothers announced their new production company, Upside Down Pictures, for film and television projects as part of their overall deal with Netflix. Hilary Leavitt (Orphan Black, Ozark) has been hired to run Upside Down Pictures.

According to The Duffer Brothers, Upside Down Pictures will “aim to create the kind of stories that inspired the Duffers growing up – stories that take place at that beautiful crossroads where the ordinary meets the extraordinary, where big spectacle co-exists with intimate character work, where heart wins out over cynicism.”

Upside Down Pictures Launched by Duffers with Stranger Things Spinoff


The Duffer Brothers and Netflix also announced their growing slate of projects in active development:

Death Note: An all-new live-action television adaptation of the renowned Japanese manga and anime series.

Untitled Series: An original series from creators Jeffrey Addiss and Will Matthews (Dark Crystal: Age of Resistance).

Upside Down Pictures

The Talisman: A series adaptation of Stephen King and Peter Straub’s “The Talisman” alongside Steven Spielberg’s Amblin Entertainment and Paramount Television to be created by Curtis Gwinn.

Stranger Things Stage Play: A new stage play set within the world and mythology of “Stranger Things” produced by prolific and multi-award-winning producers Sonia Friedman, Stephen Daldry (“The Crown,” “Billy Elliot,” “The Reader”), and Netflix. Daldry will also direct. 21 Laps serves as Associate Producer.

Stranger Things Spinoff: A live-action “Stranger Things” spinoff series based on an original idea by The Duffer Brothers, with Upside Down and 21 Laps producing.

The Duffer Brothers most recently released the fourth season of their hit Netflix series Stranger Things, which they wrote, directed, and executive produced. Stranger Things 4 is now #1 on Netflix’s (all-time) Most Popular English TV list, with an astounding 1.15 billion hours viewed in its first 28 days – only the second series to cross the billion-hour viewing mark.

The final tally is expected to be higher as Vol. 2 reaches the 28-day viewing period. The third season, released in 2019, still holds at #3.

Stranger Things 4 record-breaking highlights include:

  • It was the biggest premiere weekend ever for an English-language TV show on Netflix, with 286.79 Million hours viewed.
  • It hit #1 on the Top 10 lists in 91 countries, a first for an English TV series
  • It became the most viewed season of English-language TV in a single week on Netflix, with a staggering 335.01M hours viewed.
  • It entered the Most Popular list at #3 with 621.80M hours viewed just ten days after its premiere, setting yet another record as the fastest English-language series to break into the Most Popular list.

“It didn’t take long into our first meeting with Hilary, where we bonded over films like Jaws, Home Alone, and Speed, to know we had found a kindred spirit,” said Matt and Ross Duffer. “Hilary’s passion for storytelling is perhaps matched only by her passion for the storytellers themselves, for whom she is fiercely protective.

“No wonder so many writers and directors are drawn to working with her. She is a rare talent indeed, and we feel extremely grateful to have her at our side as we build Upside Down Pictures.”

“Matt and Ross are exceptionally unique talents with a vision so crisp and clear. They are all about the details – it’s no accident that Stranger Things has pierced the zeitgeist to become the epic pop culture phenomenon it is today,” said Ted Sarandos, co-chief executive officer and chief content officer for Netflix.

“We’re excited to continue telling new stories with them as they grow Upside Down Pictures and to welcome Hilary as a creative partner.”

“I remember the first movie I saw in the theater, the first VHS tape I got for Christmas, the first international one-sheet I bid for on eBay because it was cooler than the domestic. And the first time I met Matt and Ross,” said Hilary Leavitt. “All of these seminal moments have led to this ridiculously cool opportunity to build a company with the Duffer Brothers where we produce movies and television because we love movies and television.

“This love is at the core of Upside Down Pictures, where we’re able to collaborate with other artists on projects across the full spectrum of genre. We all love what we do and are excited to do more and more.”