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Trolls World Tour Marks Biggest Digital Debut Ever

Universal Pictures says that DreamWorks Animation’s Trolls World Tour has become the biggest debut of a digital title of all time. The studio says it is going to wait for a clearer picture of results in coming weeks before it will share additional stats, but it sounds like we will definitely get more info.

With the rapidly evolving and unprecedented changes to consumers’ daily lives, Universal Pictures released the film on April 10th in the home as well as 21 drive-in theaters that remain open in North America.

According to Universal, Trolls World Tour marks the biggest opening day and opening weekend ever for a digital title while generating approximately ten times that of Universal’s next biggest opening day for a traditional digital release.

Trolls World Tour is the No. 1 title across all major on-demand platforms, smashing expectations on digital distributors including Amazon, Comcast, Apple, Vudu, Google/YouTube, DirecTV and FandangoNOW.

In the week leading up to the film’s debut, #TrollsWorldTour generated nearly 14,000 tweets and the Trolls World Tour watch parties resulted in multiple Twitter trending topics.

Leveraging Comcast NBCUniversal’s powerhouse Symphony efforts, Trolls World Tour experienced digital results that have thus far exceeded all expectations the studio imagined for this title.

“We’re grateful to work with some fantastic on-demand partners who’ve used the reach of their platforms and ecosystems to embrace Trolls World Tour and make it accessible to millions of homes at this challenging time,” said the company.

Additionally, other titles that Universal made available in the home including The Invisible Man, The Hunt and Focus Features’ Emma, continue to exceed expectations and are experiencing great holds.

Anna Kendrick and Justin Timberlake return in Trolls World Tour, an all-star sequel to DreamWorks Animation’s 2016 musical hit. In an adventure that will take them well beyond what they’ve known before, Poppy (Kendrick) and Branch (Timberlake) discover that they are but one of six different Trolls tribes scattered over six different lands and devoted to six different kinds of music: Funk, Country, Techno, Classical, Pop and Rock. Their world is about to get a lot bigger and a whole lot louder.

A member of hard-rock royalty, Queen Barb (Rachel Bloom), aided by her father King Thrash (Ozzy Osbourne), wants to destroy all other kinds of music to let rock reign supreme. With the fate of the world at stake, Poppy and Branch, along with their friends — Biggie (James Corden), Chenille (Caroline Hjelt), Satin (Aino Jawo), Cooper (Ron Funches) and Guy Diamond (Kunal Nayyar) — set out to visit all the other lands to unify the Trolls in harmony against Barb, who’s looking to upstage them all.

Cast as members of the different musical tribes is one of the largest, and most acclaimed, groups of musical talent ever assembled for an animated film. From the land of Funk are Mary J. Blige, George Clinton and Anderson .Paak. Representing Country is Kelly Clarkson as Delta Dawn, with Sam Rockwell as Hickory and Flula Borg as Dickory. J Balvin brings Reggaeton, while Ester Dean adds to the Pop tribe. Anthony Ramos brings the beat in Techno and Jamie Dornan covers smooth jazz. World-renowned conductor and violinist Gustavo Dudamel appears as Trollzart and Charlyne Yi as Pennywhistle from the land of Classical. And Kenan Thompson raps as a newborn Troll named Tiny Diamond.

Trolls World Tour is directed by Walt Dohrn, who served as co-director on Trolls, and is produced by returning producer Gina Shay. The film is co-directed by David P. Smith, co-produced by Kelly Cooney Cilella and executive produced by Dannie Festa, all of whom worked on the first Trolls. The film is written by Jonathan Aibel & Glenn Berger, Maya Forbes & Wally Wolodarsky and Elizabeth Tippet, from a story by Aibel and Berger.

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