Showtime and Pepsi today revealed The Show trailer and announced that the unique, first-ever look into the making of the Pepsi Super Bowl Halftime Show will premiere on Friday, September 24 at 9 p.m. ET/PT.
The 90-minute feature chronicles the massive undertaking behind one of the most iconic musical performances of the year.
This year’s show starred The Weeknd and was executive produced by Emmy nominees Shawn “JAY-Z” Carter, Desiree Perez, Roc Nation and Jesse Collins and directed by acclaimed multi-award nominated Hamish Hamilton (who has directed the Halftime Show since 2010).
“This documentary is a unique glimpse into the passion, work and cinematic mindset that went into the creation of the show,” said The Weeknd. “It extends the narrative for fans and viewers who like to get lost in how the historic show we all grow up watching is built.”
“The Pepsi Super Bowl Halftime Show is undoubtedly the world’s biggest stage, producing the most viewed and talked about moment in music every single year. The pressure to deliver an iconic, memorable and entertaining performance is felt well beyond the artist, as there are a number of people – behind the scenes – who are vital to its success,” said Todd Kaplan, VP of Marketing – Pepsi.
“With our new documentary coming to Showtoime, we are taking fans on the emotional and thrilling journey of what it takes to make the biggest show of the year – with the added complexity of doing so amidst a global pandemic. With Jesse Collins and a number of super-talented creatives at the helm, The Show chronicles all the drama and hard work that goes into successfully pulling off a show of this magnitude.”
“Anchored by The Weeknd’s dynamic performance, The Show is a worthy snapshot of the tremendous artistry and effort that goes into the Pepsi Super Bowl Halftime Show,” said Kent Sevener, Executive Vice President Content Acquisition, Showtime Networks Inc.
“Jesse Collins has been absolutely passionate about this project, and Nadia Hallgren brings the kind of energy and insight that will make this behind-the-scenes look a transformative experience and something unique for Showtime viewers.”
Nearly 100 million people around the world tuned in to watch The Weeknd’s visual and sonic artistry on the Pepsi Super Bowl Halftime Show stage this year.
What the world witnessed was the product of tireless hours, days and months of collaboration among first-time Pepsi Super Bowl Halftime Show executive producer Jesse Collins, brought on by second-time executive producers Roc Nation to pull off one of the biggest musical productions during one of the most challenging, unprecedented times.
Despite the logistical challenges that the collective team faced in the lead-up, the result is what the world saw – an imaginative, out-of-the-box performance.
The Show is produced by Boardwalk Pictures (Cheer, Chef’s Table), in association with the Pepsi in-house content studio and directed by Emmy Nominee Nadia Hallgren (Becoming).
What do you think about The Show trailer? Are you going to watch the documentary film? Let us know in the comments below.