Netflix has acquired the AV-rights from The Lumistella Company to develop original stories from the company’s entire portfolio of brands, including but not limited to The Elf on the Shelf, Elf Pets, and Elf Mates.
Netflix said today it will develop engaging original content — live-action and animated — in partnership with the creators of the beloved Christmas classics, for pre-school audiences, as well as for family audiences through both series and film.
The Elf on the Shelf was created by Chanda Bell, Christa Pitts and Carol Aebersold. The creators will remain involved and serve as producers and executive producers on upcoming films and shows.
Additionally, two of The Lumistella Company’s existing animated short films, Elf Pets: Santa’s Reindeer Rescue and Elf Pets: A Fox Cub’s Christmas Tale will be on Netflix in North America this holiday season.
“We are thrilled to be partnering with Netflix to create immersive and engaging original stories of Santa’s North Pole while providing heartfelt family-entertainment to fans all over the world,” said Chanda Bell, Co-CEO and Chief Creative Officer of The Lumistella Company.
“We are also pleased that fans in North America don’t have to wait to delve into the world of The Elf on the Shelf and their friendly Elf Pets, with the streaming giant carrying our newest animated Elf Pets titles this Christmas. We relish the opportunity to collaborate with Netflix to bring joyful family moments to life. This moment is a dream come true.”
Originally founded in 2005 by a mother and daughter team, The Lumistella Company is home to a number of iconic Christmas brands, including: The Elf on the Shelf: A Christmas Tradition, Elf Pets, and Elf Mates.
Each of these brands, along with their global portfolio of intellectual property, is managed by The Lumistella Company and distributed through a broad assortment of consumer products, engaging immersive experiences and original entertainment-based content designed to create joyful family moments at Christmastime.
Netflix shared the following holiday poem with The Elf on the Shelf: A Christmas Tradition announcement:
‘Twas early October and the crew at Netflix
were already keen for a holiday fix.
Though some said, “Too early! It’s too warm to care,”
the crew knew a special guest soon would be there.
No longer a secret to keep for themself…
What’s heading to Netflix? The Elf on the Shelf!
Throughout the North Pole, the work has begun
on series, and movies, and specials to run.
Animation… live action… both will appear
to deliver the world some holiday cheer.
In Tokyo. In Mumbai. From Montreal to Rome.
On a plane, on a train or in the comfort of home.
Whatever the name that you’ve given your elf,
soon Scout Elves will stream from Netflix’s shelf!
Santa’s own press room was quick to provide
a glimpse of what’s coming, and stated with pride:
“We’re thrilled to share stories of our North Pole friends,
bringing tales from the region where joy never ends!
The Elf Pets, our pals, will join us, of course!
You’ll get brand-new stories, straight from the source!
Our love for the world will be easy to see,
You’ll soon hear us sing in Italian, Thai and Hindi.
While we’re hard at work creating more stories and cheer,
there’s two Elf Pets specials on Netflix this year!”