Apple TV+ today unveiled the trailer for The Big Door Prize, the character-driven comedy created by Emmy Award winner David West Read, and starring an ensemble cast led by Chris O’Dowd.
The new 10-episode half-hour comedy, set for its premiere this month at SXSW, will debut globally with the first three episodes on Wednesday, March 29, followed by one new episode weekly every Wednesday through May 17 on Apple TV+.
Based on M.O. Walsh’s novel (buy now at Amazon), The Big Door Prize tells the story of a small town that is forever changed when a mysterious machine appears in the general store, promising to reveal each resident’s true life potential.
Dusty Hubbard (O’Dowd), a seemingly content, cheerful family man and high school teacher, watches everyone around him reevaluate their life choices and ambitions — based on the machine’s printouts — and is forced to question whether he is truly as happy as he once thought.
While he remains skeptical of the machine, his wife, Cass (Gabrielle Dennis), indulges in the dream that there’s something bigger out there for her. Like many of Deerfield’s residents, the couple has lived a relatively safe, uncomplicated life, until the arrival of the Morpho machine.
However, all of that is about to change when the community is forced to reconcile with their unfulfilled achievements in pursuit of a better future.
In addition to O’Dowd, the series stars includes Gabrielle Dennis, Ally Maki, Josh Segarra, Damon Gupton, Crystal Fox, Djouliet Amara and Sammy Fourlas.
The Big Door Prize is produced by Skydance Television and CJ ENM/Studio Dragon. Read serves as showrunner and executive producer.
David Ellison and Dana Goldberg serve as executive producers for Skydance Television; Miky Lee, Young Kyu Kim and Hyun Park executive produce for CJ ENM/Studio Dragon, with Bill Bost and Sarah Walker.
Anu Valia, Molly McGlynn, Todd Biermann, Jenée LaMarque and Declan Lowney direct the series.
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest streaming, movie, TV, and video game news. Mirko previously created the websites ComingSoon, Spider-Man Hype!, SuperHeroHype and ShockTillYouDrop.