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Top Gun: Maverick Snapchat Lens Launched with Trailer

In addition to the new trailer for Top Gun: Maverick, Paramount Pictures and Snapchat launched a a first-of-its-kind trailer reaction Snapchat Lens. With the new Lens, Snapchatters are able to view the trailer in horizontal split-screen – with the trailer playing on top and an Augmented Reality Face Lens experience below it. This allows fans to react to …

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Snap Unveils Snap Games and Slate of Originals

Snap Inc. today unveiled Snap Games — an all-new real-time multiplayer gaming platform featuring original and third-party games from Game Closure, PikPok, Spry Fox, Zeptolab, and Zynga — as well as its new slate of Snap Originals. Starting today, Snap will begin rolling out a series of made-for-Snapchat games, each designed for high-fidelity, synchronous gameplay. …

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Snap Originals Shows and Docuseries Announced for Snapchat

Snap today announced the launch of Snap Originals and the debut of serialized series, including its first formal slate of scripted shows and docuseries. The announced series are coming from Bunim/Murray Productions, the Duplass Brothers’ DBP Donut, and Brad Weston’s Makeready, as well as established film and television writers. “Over the last two years, our …

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