JAKKS Pacific has announced they will be bringing to market a toy line for the highly anticipated new film from Illumination and Nintendo, The Super Mario Bros. Movie, arriving in theaters April 7, 2023.
You can look forward to posable figures, accessories, playsets, plush and a super cool RC from the movie coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa on Feb. 26, 2023.
“In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for The Super Mario Bros. Movie,” said Joe Lawandus, Senior Vice President and General Manager, Global Toys, Hardlines & Publishing, Universal Products & Experiences.
“We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.”
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“JAKKS Pacific has been excited about working with Illumination, Nintendo and Universal Products & Experiences to develop a line of unique toys for The Super Mario Bros. Movie available on Feb 26., 2023,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, Inc.
“Our collector and fan community will be thrilled with JAKKS’ new scales that really bring home the rich details inspired by the characters and sets on the big screen, including our new 5″ figures with realistic acrylic eyes and movie accessories in a premium window box. We’re excited to unveil even more very soon.”
JAKKS Pacific is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, headquartered in Santa Monica, California.
AKKS Pacific manages a broad portfolio of licensed and owned I.P. brands and products, with best sellers such as Super Mario figures, plush and playsets. All products will be available online or in retail stores nationwide.
From Illumination and Nintendo, the film will be released in North America on April 7, 2023 and in Japan on April 28, 2023. The movie is directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Illuminations’s Minions: The Rise of Gru).
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The Japanese voice cast includes Mamoru Miyano as Mario, Arisa Shida as Princess Peach, Tasuku Hatanaka as Luigi, Kenta Miyake as Bowser, and Tomokazu Seki as Toad.
The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. The film is co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures.
Founded by Chris Meledandri in 2007, Illumination is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me — the most successful animated franchise in cinematic history — as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films.
Illumination’s franchises have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. In addition to The Super Mario Bros. Movie, Illumination’s other 2023 release is Migration.
Nintendo has created franchises that have become household names worldwide, including Mario, Donkey Kong, The Legend of Zelda, Metroid, Pokémon, Animal Crossing, Pikmin and Splatoon. Nintendo has sold more than 5.4 billion video games and over 800 million hardware units globally, starting with the launch of the Nintendo Entertainment System more than 30 years ago.