Roku today announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one easy-to-navigate interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.
In addition to 10,000+ free ad-supported movies and TV episodes already available, The Roku Channel will soon offer users the option to add 25+ Premium Subscriptions from providers such as SHOWTIME, Starz and EPIX. Users will be able to discover new services from Premium Subscriptions partners, browse their entire catalogs and then sign-up for at least a seven-day free trial using their existing Roku account information. Premium Subscriptions are only viewable within The Roku Channel. Additionally, search within The Roku Channel will be expanded, allowing users to easily search for keywords within the channel. The Roku Channel will make subscription streaming easy for users by providing one destination to watch premium entertainment from more than 25 providers with a single monthly bill and simple account management.
“We’re focused on making it easy to find great entertainment of all types on the platform and adding Premium Subscriptions is a natural evolution for The Roku Channel,” said Rob Holmes, Vice President, Programming and Engagement, Roku. “As a top five channel by active account reach, The Roku Channel is already a great source for free, ad-supported entertainment and provides significant user engagement. By making it easy for users to discover, subscribe to and watch Premium Subscriptions, we believe this offering will result in increased subscriptions and user engagement for our subscription partners and an even better user experience.”
“Bringing our premium programming to a highly engaged user base via The Roku Channel is a great opportunity to expand our reach, drive more viewership and make our range of STARZ Original TV series and movies more widely accessible to new and growing audiences,” said Joe Glennon, Executive Vice President of Affiliate Sales, Starz.
The Premium Subscription partners at launch include SHOWTIME, Starz, EPIX, Baeble Music, CollegeHumor’s DROPOUT, CuriosityStream, FitFusion, The Great Courses Signature Collection, Hopster, Magnolia Selects presented by Magnolia Pictures, MHz Choice, NOGGIN, Smithsonian Channel Plus, Tastemade, Viewster Anime and more.
The popular Roku mobile app will also soon enable users to watch content from The Roku Channel. For the first time, users with iOS and Android devices will be able to use the Roku mobile app without a Roku device, enabling them to watch The Roku Channel anytime, anywhere in the United States. Users will be able to start a video on a Roku player or Roku TV and pick up from where they left off while on the go.