ViacomCBS announced today that Paramount Plus subscribers (try it free) grew by one million last week, setting a new record for total signups since its rebrand from CBS All Access. The service also set new records for most hours streamed and highest level of subscriber engagement.
The successful week was fueled by the premiere of the family-friendly film Clifford the Big Red Dog; the new original scripted drama Mayor of Kingstown; live NFL on CBS local market games; the highly-anticipated CBS event Adele One Night Only; 60 Minutes; and Paramount+ originals SEAL Team, The Game, and the second season of The Challenge: All Stars.
Contributing to the Paramount Plus subscribers growth was Clifford the Big Red Dog, which premiered on the service the same day it hit theaters on Wednesday, Nov. 10, and set a new record as the service’s most-watched original film.
Paramount+ original series Mayor of Kingstown, which debuted on Sunday, Nov. 14, was the #1 scripted original drama since the rebrand of Paramount+. In addition, Paramount+, which features live NFL on CBS local market games, scored its second-most-streamed NFL regular-season week ever, in terms of total minutes streamed and unique viewers.
“This week we ushered in a mix of must-see originals, a blockbuster family film and top-tier sports that appealed to the whole household. This is a content strategy we will continue to lean into as we invest in scaling Paramount+,” said Tom Ryan, President and Chief Executive Officer, ViacomCBS Streaming.
“The remarkable levels of engagement we are seeing are a testament to the power of great storytelling on the service and the sheer breadth and depth of our content offering.”
New episodes of Star Trek: Prodigy, The Game and the new season of The Challenge: All Stars will continue to debut exclusively on Paramount+ every Thursday, while episodes of Mayor of Kingstown will roll out every Sunday.
Upcoming originals and exclusives for Paramount+ include season four of Star Trek: Discovery premiering on Nov. 18; the South Park: Post COVID exclusive event on Nov. 25; and new series 1883, the highly anticipated Yellowstone prequel, on Dec. 19.
Paramount+ and MTV Entertainment Studios today also announced the new special Reno 911! The Hunt for QAnon will premiere Thursday, Dec. 23 exclusively on the service. In addition, Paramount+ released a teaser trailer and teaser art for the upcoming special.
On a mission to track down the one and only Q, the one behind all QAnon conspiracies, Reno 911! The Hunt for QAnon follows the deputies from the Reno Sheriff’s Department as they get stuck at a QAnon convention at sea, ultimately escaping only to discover that they’ve landed at Jeffrey Epstein’s old island.
The special will feature the original Emmy-nominated Reno 911! cast, including Thomas Lennon, Robert Ben Garant, Kerri Kenney-Silver, Cedric Yarbrough, Carlos Alazraqui, Wendi McLendon-Covey, Niecy Nash, Mary Birdsong and Ian Roberts.
The executive producers for the special include Thomas Lennon, Robert Ben Garant, Kerri Kenney-Silver, Cedric Yarbrough, Niecy Nash, Carlos Alazraqui, Wendi McLendon-Covey, John Landgraf, Michael Shamberg, Stacey Sher, Danny Devito, Peter Principato, Christian Hoffman and David Lincoln, along with producers Mary Birdsong and Ian Roberts. Robert Ben Garant is the director of the special.