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LEGO Ideas Seinfeld Set Officially Announced

Fans of classic ’90s sitcom Seinfeld can now recreate some of the most iconic scenes from the series with the new LEGO Ideas Seinfeld set from the LEGO Group!

The highly-anticipated set consists of 1,326 pieces and will retail for $79.99 (pre-order at LEGO.com).

LEGO Ideas Seinfeld Set Releasing August 1

Featuring Jerry Seinfeld‘s apartment, a buildable stage for the stand-up comic and a Festivus pole, the set inspires builders to relive the most classic moments from the series. The first episode of the series premiered on NBC July 5, 1989.

The LEGO Ideas Seinfeld set was created by LEGO fan Brent Waller, from Brisbane, Australia, via his submission on the LEGO Ideas platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality. 

Whether you want to re-enact the Story of Festivus, the Wallet Scene or the Fix Up, the set’s intricate props and features transport you directly back to New York in the ’90s, enabling you to create your very own “Show About Nothing” in brick form.

LEGO fan designer, Brent, who is the co-founder of a video games company, loved LEGO as a kid but was re-introduced to it as an adult and combined with his skill as a 3D artist, he set about designing his own LEGO creations – including creating the Seinfeld set.

Talking about the LEGO Ideas Seinfeld set, Brent said, “I loved Seinfeld in the ’90s and recently re-watched them all. I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could.

“The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

LEGO Ideas Seinfeld Set

Some of the instantly-recognizable features include: the kitchen with buildable counter, fridge, microwave, oven and more; living room with a sofa; tables; an office; a buildable stage for stand-up comedian Jerry; and a Festivus pole.

The features collectively inspire memories of comical moments from the show’s 180 episodes!

The LEGO Ideas Seinfeld set features five minifigures inspired by the iconic main characters and one notable postal worker from the show; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman are all included decked out in iconic ’90s outfits.

Federico Begher, VP of Global Marketing at The LEGO Group commented, “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.”

Begher added: “Seinfeld is a classic sit-com and a cultural icon that was huge in the ’90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it.

“I am so excited to see how this has been brought this to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

The LEGO Ideas Seinfeld set is available for LEGO VIP members starting July 21st and for all from LEGO stores and LEGO.com/Seinfeld starting August 1, 2021 at the recommended retail price of €79.99 / $79.99 / £69.99.

Are you going to buy the set? What did you think of the series? Let us know in the comments below.

LEGO Ideas Seinfeld Set

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