Mattel and Netflix today announced they are developing Masters of the Universe, which will star Kyle Allen (West Side Story) as Prince Adam/He-Man. Based on Mattel’s iconic franchise from the 1980s, the live-action motion picture is expected to begin production in summer 2022.
The Nee Brothers (The Lost City, Band of Robbers) will co-direct from a screenplay written by the Nee’s and David Callaham (Shang-Chi and the Legend of the Ten Rings, Wonder Woman 1984).
In the film, when an orphan named Adam discovers he is a prince destined to be the savior of a faraway land, he must quickly learn of his power and the importance of saving his true home from an evil force.
“Masters of the Universe is an iconic property that shaped the imaginations of an entire generation of kids in the eighties with the message of becoming the best version of yourself,” said said Robbie Brenner, executive producer of Mattel Films.
He added: “With our partners at Netflix, we look forward to showing audiences that anything can happen in Eternia. We are continuing to unlock this global franchise in new ways, and we can’t wait to see Kyle battle it out with Skeletor in this epic live-action saga.”
“We’ve always been inspired by the fantastical world of Eternia,” said producers Todd Black, Jason Blumenthal and Steve Tisch. “This movie has been 14 years in the making for us and our partners and we are so excited to tell an entirely new story for Masters of the Universe with the Nee Brothers and Dave Callaham for Mattel and Netflix and share it with a global audience.”
Brenner and Kevin McKeon (VP of Mattel Films) will lead the project for Mattel Films. The project was formerly in development at Sony.
Todd Black, Jason Blumenthal and Steve Tisch (Being the Ricardos, Ma Rainey’s Black Bottom, Fences, The Equalizer, The Upside) and DeVon Franklin will produce.
Last summer, Mattel and Netflix partnered to bring Eternia back to screens in two series. Masters of the Universe: Revelation, a continuation of the classic storyline from the 1980s. Kevin Smith served as the showrunner of the series, which featured an all-star voice cast including Mark Hamill, Lena Headey, Chris Wood and Sarah Michelle Gellar.
Since its creation in 1982, the Masters of the Universe franchise has become a cultural phenomenon spanning toys, television, film, comics, books, and video games. It’s transcended generations and ignited passion amongst fans around the world.
Now, more than 30 years later, Mattel is bringing Masters of the Universe back to delight long-standing fans and introduce a new generation to Eternia and the thrilling, heroic adventures of the Guardians of Grayskull. From the beginning, the brand was built upon the message of becoming the best version of yourself.
Masters of the Universe was first introduced to the world in 1982 through a line of action figures. In 1983, the animated series He-Man and the Masters of the Universe premiered and became one of the first kids’ show to be syndicated on television.
What do you think about Kyle Allen playing He-Man? Are you looking forward to the live-action movie? Let us know your thoughts in the comments below.
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded Vital Thrills in 2018 to cover the latest streaming, movie, TV, and video game news. Mirko previously created the websites ComingSoon, Spider-Man Hype!, SuperHeroHype and ShockTillYouDrop.