Zynga announced today that its magical Match-3 mobile game, Harry Potter: Puzzles & Spells, has launched the first-ever Club Challenge in-game event.
Available now to players worldwide, this first recurring limited-time event series dares player Clubs to enter the Forbidden Forest to navigate, explore and overcome a new interactive map brimming with hidden obstacles, special encounters and rewards.
Unlocking at player level 55, Club Challenge introduces a new, separate interactive path to the game’s solo journey, offering an exclusive and independent points, rewards and ‘lives’ system in each of its events.
Spanning up to three weeks at a time, each Club Challenge event will transport players to a unique, interactive map location, marked with puzzles to tackle to continue their progress.
Earning points for each puzzle they complete, players will receive three daily ‘lives’ specific to the Club Challenge feature within Harry Potter: Puzzles & Spells.
As Clubmates collaborate to navigate the maze-like map, they will encounter both pitfalls and rewards as they earn points and work together to contribute to their Club’s league ranking.
For the inaugural Club Challenge event, players will leave the safety of Hogwarts and enter the mysterious, and often dangerous, Forbidden Forest. As Clubmates explore the mythical forest, they’ll uncover rare but revered Artefacts from the wizarding world, like the coveted House Cup or the Sword of Gryffindor, to gain access to the final puzzle.
In the final showdown, players must team up to defeat some of the most ferocious creatures found in the forest, including the Mountain Troll and Hungarian Horntail, or Ron’s most loathsome foe, Aragog.
“With elements of social collaboration, strategy, and magical gameplay complete with iconic spells and Chocolate Frogs, Harry Potter: Puzzles & Spells offers a robust Match-3 experience unlike any other,” said Yaron Leyvand, Executive Vice President, Games at Zynga.
“The Club Challenge event introduces a blend of excitement, mystery and friendship that is core to the Harry Potter series and allows players to connect and collaborate with Clubmates in more meaningful ways.”
In Harry Potter: Puzzles & Spells, players enter a Match-3 adventure brimming with the spells, humor, color and characters of the Harry Potter series. Featuring the soundtrack and voiceover recordings from the original Harry Potter films, fans follow an authentic, mobile retelling of Harry’s journey through the wizarding world.
Earning spells and special boosts as they advance, players solve Match-3 puzzles populated with hopping Chocolate Frogs, fluttering Winged Keys, battling wizard chess pieces and other unexpected obstacles and objects.
In the spirit of camaraderie and friendly competition at Hogwarts, players can join or form clubs with other fans to socialise, collaborate on puzzle strategies, share lives and vie for prizes in exclusive Club Events.