HBO Max, the upcoming direct-to-consumer offering from WarnerMedia set to launch in the spring of 2020, announced today the greenlight of dog grooming competition series Hot Dog (working title), from Jax Media and Making It’s Nicolle Yaron. The twelve-episode, half-hour series features three dog groomers facing off in a full head-to-tail creative competition showcasing canine breeds of all kinds.
Inspired by the social platforms and coffee table book from celebrity dog grooming expert Jess Rona, each episode will include imaginative challenges and out of the box themes meant to spotlight the best looks for man’s best friend. Featuring comedic commentary from celebrity guests and a host, Rona will lead the judging panel with the Best in Show winner walking away with a cash prize and first place rosette.
Jess Rona built a following online with her signature slo-motion blow dry videos and serves as the dog grooming artist to many celebrity dogs. In addition to grooming, she is the author of Groomed, the director of Tegan and Sarah’s “Closer” video, and has appeared on Drunk History and New Girl.
“Jess Rona has made a name for herself as dog groomer-to-the stars and it is so fun to be able to bring her incredibly successful online brand and business to life in this way, ” said Jennifer O’Connell, executive vice president of original non-fiction and kids programming for HBO Max.
“Expect pure escapism that the whole family can watch together and root for their favorite pooch with the most fabulous and creative trans-fur-mations.”
Hot Dog is a comedy competition series from JAX Media as they continue to expand their slate into the unscripted space.
“We are very excited to work with Nicolle, Jess and HBO Max on this very important project. There’s no better time to watch a dog get a bath than now,” says JAX Media’s partners Tony Hernandez, Lilly Burns, Brooke Posch and John Skidmore.
The series will be executive produced by Jax Media’s Tony Hernandez, Brooke Posch and Séamus Murphy-Mitchell along with Making It’s Nicolle Yaron and Jess Rona. Abi McCarthy has been tapped as showrunner.
HBO Max is WarnerMedia’s direct-to-consumer offering debuting in spring 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from Warner Media’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more.