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Home TV Cobie Smulders is the Hero in the Toyota Super Bowl Spot

Cobie Smulders is the Hero in the Toyota Super Bowl Spot

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From aliens and adventure to wild west outlaws, the Toyota Super Bowl spot brings the adventure to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the Toyota Super Bowl spot, titled “Heroes,” actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments.

“This commercial truly highlights the all-new Highlander’s incredible array of features, even greater capabilities and spacious interior,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America.

He added :”The spot’s message of ‘go wherever they need you’ speaks to the adventurous spirit of Highlander and its ability to help drivers tap into their inner hero.”

RELATED: Watch More Super Bowl LIV Spots

The Toyota Super Bowl spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the “Go Highlander” campaign for the fourth-generation Highlander.

“When Toyota approached me, I felt very flattered getting to play the hero in my first-ever Big Game commercial,” said actress Cobie Smulders. “I’m a mom, and I love that I’m playing a mom in this ad. When I think of heroes, I think of women and moms – the toughest people out there – and to be able to represent that is a wonderful thing.”

Smulders’ credits include How I Met Your Mother and playing S.H.I.E.L.D. agent Maria Hill in the Marvel Cinematic Universe. She can currently be seen in ABC’s Stumptown.

The spot was created by Toyota’s agency of record, Saatchi & Saatchi. A high-intensity movie trailer music piece, which was uniquely composed for the spot, carries the viewer through each twist and turn of the Highlander’s exciting journey.

You can watch the spot, as well as a behind-the-scenes video, using the players below.

Disclaimer: This post may contain affiliate links through which we earn a commission if you decide to make a purchase, at no cost to you. As an Amazon Associate, we earn from qualifying purchases.

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Mirko Parlevliethttp://VitalThrills.com
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded VitalThrills.com to cover movie, TV, video game, music, and theme park news.

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