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Clueless to Screen Three Days for the 25th Anniversary

Fathom Events and Paramount Pictures will celebrate the 25th anniversary of writer-director Amy Heckerling’s film Clueless by bringing it back to theaters for three days this May.

The Clueless screenings will be accompanied by a totally classic featurette about the teen slang (“What-ever!”) created for the film that became part of the American vernacular. Tickets are available beginning today at or at participating movie theater box offices.

Clueless will play on May 3 at 4:00 p.m. and 7:00 p.m., then again on May 4 and 6 at 7:00 p.m. both days (all local times) in more than 700 movie theaters nationwide. A full list of theater locations is, like, totally available on the Fathom Events website (theaters and participants are subject to change).

Originally released in July 1995, Clueless stars Alicia Silverstone as Cher Horowitz, whose school life, fashion sense and obsession with matchmaking all combine in a comedy loosely based on Jane Austen’s Emma – updated to late 20th century Beverly Hills.

Silverstone leads a sparkling cast that includes Paul Rudd, Stacey Dash, Brittany Murphy, Elisa Donovan, Justin Walker, Donald Faison, Breckin Meyer, Jeremy Sisto, Wallace Shawn and Dan Hedaya.

From the start, Clueless charmed both audiences and critics, with The New York Times calling it “as eye-catching and cheery as its star,” and Variety hailing it as “a fresh, disarmingly bright and at times explosively funny comedy.”

In the quarter of a century since its release, Clueless has become a quintessential part of popular culture – and a movie as cherished as Cher imagines herself to be. Entertainment Weekly included “Clueless” on its list of “New Classics,” and, in 2009, named it one of the best comedies of the previous 25 years. The BBC has ranked Clueless as one of the 50 best comedies in movie history. The film is also available on Digital and Blu-ray.

“Whether you’re seeing it for the first or the hundredth time, Clueless remains one of the funniest and most charming movies – while never losing its satirical bite or wonderful view of the world as it existed 25 years ago,” said Fathom Events VP of Studio Relations Tom Lucas. “We couldn’t be more delighted to bring it back to the big screen if Cher herself had asked us.”

In related news, a Clueless pop-up restaurant called “As If!” will also be opening in West Hollywood for the film’s 25th anniversary. “As If!” will be open from March 31st through May 8th (excluding Mondays) at 7100 Santa Monica Blvd. near Formosa Cafe. For more information, visit

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