Amazon Prime Video has released the official Cinderella trailer and announced that the film has joined forces with Mercedes-Benz for a campaign that celebrates strong individuals and promotes female empowerment. You can watch the Cinderella trailer using the player below and read on for details about the campaign.
Cinderella is rated PG for suggestive material and language. Directed by Kay Cannon, the film stars GRAMMY-nominated singer/songwriter Camila Cabello, Idina Menzel and Billy Porter, will launch exclusively around the world in over 240 countries and territories on Amazon Prime Video on September 3, 2021.
Cinderella is a musically-driven bold new take on the traditional story you grew up with. Our heroine (Cabello) is an ambitious young woman, whose dreams are bigger than the world will allow, but with the help of her Fabulous Godmother or Fab G (Billy Porter), she is able to persevere and make her dreams come true.
The musical incorporates pop songs from contemporary global artists and original songs by Camila Cabello and Idina Menzel.
“Cinderella is a classic we all know and love, but this time with a modern unique twist and starring the sensational Camila Cabello and an all-star cast,” said Jennifer Salke, Head of Amazon Studios, previously. “Producer James Corden and the filmmaking team have taken this beloved fairytale and revamped it with a fresh, empowering perspective that will resonate with audiences and families around the world.
“We couldn’t be more excited for our global customers to sing and dance along to director Kay Cannon’s reimagination of this classic story.”
Written for the screen and directed by Kay Cannon with covers of songs written by some of the top-selling musical artists of all time, Cinderella has an all-star cast that includes Idina Menzel, Minnie Driver, Nicholas Galitzine, with Billy Porter and Pierce Brosnan.
The producers are Leo Pearlman, James Corden, Jonathan Kadin and Shannon McIntosh, and executive producers are Louise Rosner and Josephine Rose.
In addition to the Cinderella trailer, the Mercedes-Benz campaign will feature a television commercial (watch below), exclusive online content and a livestream event, all of which highlight the cast and crew. Mercedes-Benz tapped the film’s lead actors, Cabello and Porter to join the Mercedes-Benz family as the brand’s newest ambassadors.
“Cinderella is a musically-driven bold new take on the traditional story you grew up with,” says Ukonwa Ojo, CMO of Amazon Prime Video. “We are excited to join forces with Mercedes-Benz to launch a campaign that celebrates strong individuals and promotes female empowerment. Our heroine (Camilla Cabello) is an ambitious young woman whose dreams are bigger than the world will allow, but with perseverance and the help of her Fab G (Billy Porter), she makes her dreams come true.”
Inspired by the film, Mercedes-Benz collaborated with its agency, Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a new television commercial which aims to encourage women to rewrite the roles they were told to have in the world.
Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind Cinderella who are breaking the mold and leaving their mark.
The commercial stars Cabello, Cinderella director and writer Kay Cannon and producer Shannon McIntosh. The spot also features the Mercedes-Benz G-Class which is known for its iconic design and exceptional performance. The commercial highlights the collaboration of strong, inspirational women who are shattering the glass ceiling.
“Playing Cinderella, a character that I have loved since I was young, is a dream come true,” said Cabello.
“I’m honored to reimagine this character in a relevant way and work with Mercedes-Benz to encourage females to dream big. I was thrilled to create this campaign with an incredible group of strong women and hope that it will inspire women everywhere to take their future into their own hands.”
As part of the collaboration, Mercedes-Benz will invite fans to tune in for the “Dressed for a Dream” livestream fashion show on Saturday, August 28 at 4:00pm PST/ 7:00pm EST on mbusa.com/dressed-for-a-dream. Pre-registration will open today via the event landing page.
Hosted by Porter along with Actress Jamie Chung, the show will feature individuals who come from diverse backgrounds and have inspiring success stories.
These “Everyday Ella’s” have stories to tell, people to inspire and runways to walk as they model looks from the film. Additionally, the “Inside Ella’s Closet” content piece will provide a special behind-the-scenes look at the costumes from the film and will showcase Ellen Mirojnick, the film’s costume designer and Mercedes-Benz brand ambassador, discussing the captivating style that embodies Cinderella’s empowering spirit.
“It’s about time we see a modern-day representation of Cinderella,” said Porter. “I want to change the world and encourage people to believe that they can be whoever and whatever they want to be, as long as they stay true to themselves. I’m excited to work with Mercedes-Benz on this campaign where the message of individuality is at the forefront as we empower aspiring girl bosses everywhere to embark on their own journey to the top.”
Inspired by Cinderella and the Fabulous Godmother, Porter worked with Mercedes-Benz to design a custom orange and gold glitter “chariot” influenced by his stylish inspiring character both on and off the screen. The “chariot,” which is a Mercedes-Maybach S560, boasts massage chairs, first-of-its-kind technology, a sparkling customized wrap to showcase “Fab G’s” vibrant color palette and other unique elements.
“We’re proud to collaborate with Amazon Prime Video on the reinvention of this classic film, which is set to redefine the magic that is ‘Cinderella’ and inspire all generations of women around the world,” said Monique Harrison, GM, Head of Brand. “Mercedes-Benz will continue to amplify powerful stories, showing women and girls everywhere that they are truly capable of shattering the glass ceiling.”
What do you think about the Cinderella trailer and the Mercedes-Benz campaign? Let us know your thoughts in the comments below!