2K announced today that Borderlands 3 sales (order here) have surpassed the five million units mark in the game’s first five days of release. Within its first five days of launch, the company says that 50% more consumers purchased Borderlands 3 versus sales of its predecessor, Borderlands 2, making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. The Borderlands 3 sales mean that the video game franchise has generated more than $1 billion and Borderlands is now the second franchise in 2K history to achieve this milestone.
Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70% of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial Borderlands 3 sales have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.
Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.
“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K. “We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”
Developed by Gearbox Software, Borderlands 3 is rated “M for Mature” by the ESRB and available worldwide for the PlayStation 4, Xbox One, as well as PC via the Epic Games Story. In addition, Borderlands 3 is currently scheduled for release in November 2019 on Google Stadia.