King today announced Hungry Yeti, a new augmented reality feature in Candy Crush Friends Saga. Hungry Yeti is available Friday, August 30th, exclusively for Samsung Galaxy players to celebrate the launch of the brand-new Samsung Galaxy Note10 and Note10+.
The mode stars Yeti, one of the main characters in Candy Crush Friends Saga who is treasured as an enormously strong, lovable lunkhead by fans. By feeding Yeti cookies and satisfying his enormous appetite, players can earn a daily gift that can help them go further when switching and matching candies in the main game. Players simply point their device at a flat surface to open a portal and see Yeti come to life in-room. Players with a Galaxy Note10 and Note10+ can also shake their S Pen to activate the Yeti dance, a feature that is exclusive to the new device.
“We’re so excited to bring the rich world of Candy Crush Friends Saga to life on Samsung Galaxy devices,” said Marcus Lewold, Head of the Candy Crush franchise at King. “Our teams are always on the lookout for new ways to enhance our players’ experience, and with augmented reality becoming increasingly popular with consumers today, it felt like the right time to introduce it into the Candy Crush franchise for the first time.”
This new Hungry Yeti AR feature was unveiled in a video starring international K-pop superstars Lisa and Jisoo of BLACKPINK. As superfans of Candy Crush Friends Saga and the Candy Crush franchise, Lisa and Jisoo were invited to be the first to try out the new feature on camera at King’s Stockholm office.
“We are big fans of Candy Crush,” said Lisa of BLACKPINK. “While we are on tour, we spend a lot of time in transit and in hotel rooms, which is when we tend to play the most.”
“Candy Crush Friends Saga has the cutest characters, and we’ve always loved Yeti,” continued Jisoo of BLACKPINK. “It was a lot of fun to see Yeti come to life and to dance with him. We really love the moment when Yeti gives us a gift.”
The new Hungry Yeti augmented reality feature is exclusively available to Samsung Galaxy players on level 25 and above from August 30th.