In a move that will add more globally-beloved children’s stories and characters exclusively to Apple TV+, Apple today announced a first-of-its-kind, multi-year deal with The Maurice Sendak Foundation.
Through the deal, Apple and the Foundation will reimagine new children’s series and specials based on the books and illustrations by Maurice Sendak (see his books at Amazon), which will premiere all over the world exclusively on Apple TV+.
The Maurice Sendak Foundation has entered into a multiyear agreement with AppleTV+, Apple’s streaming service, to create new animated specials and series based on the stories and pictures of Maurice Sendak.
“We are delighted to be collaborating with Apple to bring the work of Maurice Sendak to screens around the world,” said Lynn Caponera, President of the Foundation. “Though most know him through his iconic books, Sendak’s legacy also resides in theater, film, and TV, and this partnership with Apple will further the awareness of his unique genius.”
Sendak came to worldwide fame in 1963 with the release of his book Where the Wild Things Are, which has sold over 20 million copies to date, and this marks the first time that the Foundation has entered into an overall agreement with a streaming service.
Apple will work with writer, director and longtime Sendak collaborator Arthur Yorinks through his Night Kitchen Studios to develop each project inspired by Maurice Sendak’s stories and pictures.
In addition to this agreement with The Maurice Sendak Foundation, Apple has signed landmark agreements for new, original series from some of today’s most trusted franchises in kids and family programming, including Sesame Workshop, Peanuts and, most recently, The Jim Henson Company for Fraggle Rock.
Apple’s growing lineup of original series for kids and families includes the Emmy-nominated, Common Sense and Parents Choice Award-winning Helpsters; the DGA and Emmy-nominated Ghostwriter, from Sesame Workshop; the Emmy and Annie Award-nominated Snoopy in Space, from Peanuts; and the Emmy-nominated Peanuts in Space: Secrets of Apollo 10.
The Maurice Sendak Foundation supports the artistic legacy of Sendak and nurtures emerging as well established artists in the field of children’s literature and theater design.
Illustrated by Sendak, the Little Bear series of books were previously turned into a TV series that ran on the CBC, Nickelodeon and CBS. Sendak served as a producer on the show, and he did the same on the big screen adaptation of Where the Wild Things Are. Warner Bros. released the Spike Jonze-directed movie in October of 2009.