STXfilms is developing American Sole, a high-stakes, high-top dramatic comedy set in the world of after-market sneakers, one of the fastest-growing areas of in-demand streetwear.
Pete Davidson (Saturday Night Live, The King of Staten Island) is set to star in the film with O’Shea Jackson Jr. (Apple+’s upcoming Swagger, Just Mercy), which will be written and directed by Ian Edelman (HBO’s How to Make It in America, Netflix’s The After Party) and produced by Kevin Hart through his production company, HartBeat.
Hart will be joined as producer by NBA All-Star Chris Paul, who produces through his Oh Dipp!!! Productions banner along with Jake Stein (The After Party) through his Scondo Productions label. American Sole marks Paul’s first feature film as producer.
The project was announced today by Adam Fogelson, chairman of the STXfilms Motion Picture Group.
Stadium Goods serves as a consulting producer on the project. John McPheters, on behalf of Stadium Goods, serves as an executive producer on the project along with HartBeat’s Bryan Smiley. Drew Simon and Patricia Braga will oversee the project for STXfilms.
American Sole follows two twenty-somethings (Davidson and a soon to be named co-star) with mountains of college debt who use the fast cash of after-market sneaker reselling to achieve their American dream. But when their startup runs out of cash and a shady investor is their only way out, the dream quickly becomes a nightmare.
“We’re always looking for ways to tap into the zeitgeist, and anyone who’s paying attention to popular culture around the world knows that this particular trend authentically marries the worlds of fashion, music, sports and business and this project has garnered genuine interest in all of those key verticals,” said Fogelson.
“We believe we have assembled a dream team of filmmakers, and with the cast led by Pete, we couldn’t ask for a more exciting fit for STXfilms.”
Added Chris Paul, “American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market. With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story.”
The sneaker resale market is one of the fastest-growing segments of the fashion industry, having reached $2 billion, a figure that is expected to triple by 2025. With brands manufacturing rare models in extremely limited runs, some of the most highly sought-after kicks have fans shelling out as much as $50,000 for a prized collectible pair.
In August, 2019, Stadium Goods partnered with Christie’s to auction the Air Jordan 1 High “‘Shattered Backboard’ Origin Story” for $615,000, the record for the most expensive shoe ever sold.
Born and raised in pre-gentrified NYC, Ian Edelman credits ’90s hip hop, graffiti, and skateboarding as his biggest creative influences. Driven by an obsession of Ralph Lauren’s personal narrative, Edelman created the seminal HBO series How to Make It in America about two downtown NYC kids starting a denim brand.
As a writer/director, Edelman’s work includes Puerto Ricans in Paris, a fashion caper staring Luis Guzman. and most recently the hip-hop coming-of-age story The After Party for Netflix, featuring a who’s who of rappers, from DMX to Ski Mask The Slump God.
In television, Edelman is currently an Executive Producer on Entergalactic, the adult animated Netflix series from Kid Cudi and Kenya Barris. He is also writing Public Figures, staring Lil Yachty for HBO Max. In features, Edelman is writing Once Upon a Time in Shaolin, the true story of the one-of-a-kind Wu Tang album sold at an art auction for two million dollars to Martin Shkreli, “the most hated man in America,” with Plan B producing.