For the first time ever, Wallace and Gromit will bring fans directly into their adventures via The Big Fix Up, a first of its kind, story-driven experience that promises to bring together these globally iconic characters and state-of-the-art technology.
Partnering with Aardman, Fictioneers — a consortium of British companies including Potato, Sugar Creative and Tiny Rebel Games, with research support from the University of South Wales — is producing an exciting augmented and mixed reality experience featuring Wallace and Gromit and backed by funding from UK Research & Innovation.
Wallace & Gromit: The Big Fix Up is a new, augmented Wallace and Gromit story, which will bring Wallace and Gromit alive in an entirely fresh way, while creating a cutting-edge platform for storytelling. Rendered in CG using the latest technology, fans will be able to interact in a host of new ways and get closer than ever to the iconic duo.
Later this year, join Wallace and his faithful hound as their latest business venture, Spick & Spanners, takes on the contract of a lifetime: to ‘Fix Up’ Bristol. Fans will be invited to download a free app and play along at home, as an employee, and for the first time ever, be able to step directly into the world of Wallace and Gromit.
The story will play out in a variety of different types of media, to tell the beats of a story: multi-user AR gameplay, new CG animations, in character phone calls, comic strips, Extended Reality (XR) portals and more. All brought together in a mobile app, used as a ‘window’ into their world.
The new Wallace & Gromit story is an entirely home-based experience, meaning it is accessible to all with a recent smartphone. The Big Fix Up is set in the city of Bristol, the home of Aardman, but people from all across the UK will be able to take part in the full end-to-end adventure, which will see Wallace, Gromit, and an exciting cast of new characters appear in their very own homes! Following its initial UK launch in the fall, Fictioneers plan to roll out The Big Fix Up globally.
Chosen by UKRI as part of its Audience of the Future program, which is a key part of the Government’s Creative Industries Sector Deal, announced in March 2018, Fictioneers was awarded a multimillion-pound R&D grant to explore and pioneer cutting-edge immersive experiences. And now, working hand-in-hand with Aardman, will bring a brand-new Wallace & Gromit augmented adventure to fans.
The Big Fix Up also forms part of Boundless Creativity, an Arts and Humanities Research Council campaign that explores the impact of lockdown on culture and the creative economy, and how culture and the creative industries can thrive in a digital age.
Susan Cummings, Co-Founder of Fictioneers and Managing Director of Tiny Rebel Games, said: “We’re thrilled to be working with our friends at Aardman to deliver the first augmented Wallace & Gromit story. We, at Fictioneers, are on a mission to innovate storytelling with our groundbreaking methodology. It is a rare privilege to be able to do so with some of the most beloved animated characters in the world and to give fans the first opportunity to join in Wallace & Gromit’s story.”
Aardman’s Merlin Crossingham, Creative Director of Wallace & Gromit, added: “Aardman is a multi-faceted creative studio and is just as happy with classic film making as it is with new and emerging technologies. Wallace and Gromit’s heart and soul is in stop motion, but they have often dabbled in the cutting-edge of tech, and this is one of those occasions. We are delighted to join forces with the amazing folk at Fictioneers to take Wallace and Gromit on a new adventure in such a groundbreaking way.”