Glow Up Games, a new developer founded by an all women of color team, has announced that their first title will be the free-to-play mobile game Insecure: The Come Up Game.
Produced in partnership with HBO, the game takes the world of Issa Dee and her friends and brings the friendships, drama, and misadventures to life. The game will be released this year to tie in with season four of the show, with new features and story content being added monthly.
In the game, players will find themselves trying to realize their LA dreams, climbing from the club to the boardroom – and reflecting their journey through a rap creation game inspired by Issa’s own mirror rhymes in Insecure.
“We could not be more excited to be working on Insecure: The Come Up Game,” said Dr. Mitu Khandaker, CEO of Glow Up Games. “We’ve been inspired by the way that Issa Rae continues to make huge waves in television and media when it comes to telling diverse stories — and we want to bring about the same kind of change for games!”
She added: “As huge fans of the show, we’re excited to help players become a part of Issa’s world — and see themselves represented accurately.”
“The Come Up Game is a perfect, natural extension of ‘Insecure.’ I’m so excited to give our viewers a chance to explore Issa Dee’s world,” said Insecure star and creator Issa Rae. “The Glow Up Games team has been amazing to work with and it was such a rewarding experience to create this game alongside an all women of color-led team.”
“Throughout the three seasons of ‘Insecure,’ one thing we’ve heard over and over is how fans wish they could be friends with Issa, Molly, Kelli and Tiffany in real life. When Glow Up Games approached us about creating an in-world Insecure mobile game, we jumped on the opportunity,” said Will Price, Director of Licensing and Retail, HBO.
The game “has surpassed our highest expectations and we can’t wait for fans to start playing in their own ‘Insecure’ universe!.”
The initial game release is an addictive rap word game that allows players to take the pen from Issa to create their own rhymes in front of the mirror and share them with friends. After downloading the game, players will receive new updates monthly adding new gameplay features and fresh storylines involving Issa, Molly, Kelli, and Tiffany. Players will pursue new love interests, battle neighborhood adversaries, and navigate messy situations.
Audio Direction for the game is provided by Sammus (Enongo Lumumba-Kasongo), a rap artist and producer at the intersection of academia and Afrofuturism. The distinctive 3D style of the game is created by Ethan Redd of Virtuoso Neomedia, an independent multimedia artist and game designer.
In the game — coming to the App store and Google Play — hustle, heart and hype are your tools to build your new life in Los Angeles. With Issa and her crew as your guides, players navigate the messy business of adulting – learning to define yourself, take time for self-care, cultivate your crew, and nurture your closest friends.
You’ll be able to connect with your inner Mirror B*tch and hype yourself up for major events with a fast paced rhyme selection mini game. You can select from hundreds of options for your personal style (hair, clothes, accessories), your career, and your friend circle. You’ll unlock dozens of LA locations to experience custom story arcs, exclusive product drops, and special musical cameos. And you’ll support your friends, fight gentrification, and create the culture.