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Home TV Jeep Groundhog Day Ad Wins USA Today's Super Bowl Ad Meter

Jeep Groundhog Day Ad Wins USA Today’s Super Bowl Ad Meter

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USA Today has announced that the Jeep Groundhog Day ad (watch here) was voted the winning commercial of their 32nd Super Bowl Ad Meter. The commercial received the highest average rating in this year’s competition.

The Jeep Groundhog Day Super Bowl spot features actor Bill Murray in a nostalgic nod to the film of the same name, but with a twist. This time, a new Jeep turns the problem of reliving the same day over and over into a joyride alongside the famous weatherman, Punxsutawney Phil. This is the first time that Jeep has finished first on USA Today’s Ad Meter.

Voting took place on the Ad Meter platform at admeter.usatoday.com starting on Wednesday, January 29, at noon ET and remained open until the night of Super Bowl LIV at 1 a.m. ET/10 p.m. PT. Like last year, there were tens of thousands of participants.

Registered panelists were required to rate every eligible national Super Bowl ad that aired between the coin toss through the end of the two-minute warning of the fourth quarter, including halftime, and, the ad with the highest average rating was named the winner.

The top five ads, as rated by the 2020 Ad Meter panelists, are:

1. Jeep, “Groundhog Day,” 7.01
2. Hyundai, “Smaht Pahk,” 6.98
3. Google, “Loretta,” 6.77
4. Doritos, “The Cool Ranch,” 6.62
5. Rocket Mortgage, “Comfortable,” 6.60

You can view the full list of results here. You can also watch the pre-game ads (that were not included in the Ad Meter), by clicking here.

“We are delighted to see that so many consumers continue to turn to the Ad Meter platform to vote for their favorite ads year after year. Ad Meter has become such a strong tradition that gives fans the chance to crown the Super Bowl commercial champion,” said Maribel Perez Wadsworth, president of USA Today Network and publisher of USA Today. “Congratulations to Jeep on earning this year’s top spot.”

Previous Ad Meter winners and ratings include:

2019 – NFL – “The 100-Year Game” – 7.69
2018 – Amazon – Alexa Loses Her Voice – 7.18
2017– Kia – Hero’s Journey – 7.47
2016 – Hyundai – First Date – 6.90
2015 – Anheuser-Busch – Lost Dog – 8.10
2014 – Anheuser-Busch – Puppy Love – 8.29
2013 – Anheuser-Busch – Budweiser Brotherhood – 7.76
2012 – Frito-Lay Doritos – Man’s Best Friend – 8.82
2011 – Tie – Bud Light – Dog Sitter Puts Dogs to Work; Frito-Lay Doritos – Dog’s Revenge for Doritos Teasing – 8.35
2010 – Mars Snickers – Betty White and Abe Vigoda in Casual Football Game – 8.68
2009 – Frito-Lay Doritos – Crystal Ball Sees Free Doritos – 8.46
2008 – Anheuser-Busch – Dalmatian Trains Clydesdale to Make Beer Wagon Team – 8.73
2007 – Anheuser-Busch – Crabs Worship a Cooler of Budweiser on the Beach – 8.56
2006 – Anheuser-Busch – Secret Refrigerator Stocked with Bud Light – 8.39
2005 – Anheuser-Busch – Pilot Jumps Out of Airplane for Bud Light – 8.65
2004 – Anheuser-Busch – Owners Demonstrate How Their Dogs Fetch Bud Light – 9.04
2003 – Anheuser-Busch – Replay – 8.99
2002 – Anheuser-Busch – Satin Sheets – 9.11
2001 – Anheuser-Busch – Cedric’s Dream Date – 8.63
2000 – Anheuser-Busch – Rex the Dog Recalls His Worst Day – 8.09
1999 – Anheuser-Busch – Separated at Birth – 8.01
1998 – Pepsi – Flying Geese – 9.08
1997 – Pepsi – Dancing Bears – 8.22
1996 – Pepsi – On Security Camera, Coke Driver Nabs a Pepsi – 9.42
1995 – Pepsi – Boy Gets Sucked Into Bottle – 9.66
1994 – Pepsi – Chimp Escapes Lab, Hits the Beach – 9.34
1993 – McDonald’s – Jordan and Bird Shoot Hoops – 9.00
1992 – Nike – Bugs Bunny and Michael Jordan Team – 8.51
1991 – Diet Pepsi – Ray Charles’ New Jingle Catches On – 8.52
1990 – Nike – Famous Announcers Call Imaginary Game – 8.17
1989 – American Express – Dana Carvey and Jon Lovitz Travel to the Super Bowl – 7.52

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Mirko Parlevliethttp://VitalThrills.com
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded VitalThrills.com to cover movie, TV, video game, music, and theme park news.

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