Immediately following the premier of Hard Rock International’s first-ever Super Bowl commercial, “The Hype,” the brand has released the extended version.
“The Hype” is directed and produced by famed filmmaker Michael Bay and stars global superstar Jennifer Lopez, GRAMMY Award winning artist and producer DJ Khaled, GRAMMY Award winner Pitbull, former Major League Baseball All-Star Alex Rodriguez, and singer-songwriter/actor Steven Van Zandt.
In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway has launched on HardRock.com.
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Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide.
This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe.
With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.